Sculpted by Aimee Connolly Cosmetics Soars to New Heights

Sculpted by Aimee Connolly Cosmetics Ltd. is experiencing a period of remarkable growth, shattering records in the past year. Revenues surged by a staggering €7.4 million, rising from €14.75 million to €22.2 million. This impressive performance propelled pre-tax profits to €2.89 million, a 20% increase from €2.39 million in the previous year.

From Freelancer to Beauty Mogul

The success story of Sculpted by Aimee is a testament to the entrepreneurial spirit of its founder, Aimee Connolly. Just seven years ago, Ms. Connolly, a talented freelance makeup artist, took a leap of faith, saving €10,000 to launch her own cosmetics brand. Today, Sculpted by Aimee has blossomed into a thriving business, blending the allure of physical stores with the convenience of e-commerce and captivating in-person brand experiences.

Expansion Fuels Growth

The impressive revenue growth is attributed to several key factors, including the successful launch of the company’s flagship Grafton Street store in Dublin in September 2022, the opening of a store in Belfast’s Victoria Square, and a strategic move into London’s vibrant Carnaby Street. The brand’s reach further expanded with the addition of an outlet at Kildare Village and a recent foray into the prestigious Selfridges department store in the UK.

A Family Affair

Sculpted by Aimee is more than just a business; it’s a family affair. Ms. Connolly’s mother, Claire, and her husband, John Greene, are actively involved in the company’s leadership, serving on the board of directors. Mr. Greene, who also owns a number of Camile Thai franchises, joined the board in December 2022. Their shared passion and expertise have undoubtedly contributed to Sculpted by Aimee’s success.

A Brand Beloved by Many

The Sculpted by Aimee brand offers a diverse range of makeup products, including brushes, lipsticks, palettes, eyelashes, foundations, and instant tan, delighting customers with high-quality cosmetics. Their products are also available at Boots, making them accessible to a wider audience.

With a devoted following of 208,000 on Instagram, Ms. Connolly’s influence in the beauty industry is undeniable. Her dedication to quality and innovation has earned her recognition as the “emerging” category winner at the prestigious EY Entrepreneur of the Year awards in 2021.

Looking Ahead

As Sculpted by Aimee Connolly continues to expand its footprint and innovate, the future looks bright. With a strong team, a loyal customer base, and a clear vision, the brand is poised for continued success in the dynamic beauty industry.