Shay Mitchell’s Béis: From Travel Essential to Lifestyle Brand
Shay Mitchell has built more than a luggage line—she’s created a travel lifestyle brand rooted in simplicity and function. As the founder of Béis, Mitchell combines her experience as a frequent traveler with a keen eye for design to offer products that meet the real needs of modern travelers. What began as a solution to her own packing frustrations has grown into a widely recognized name in accessories, known for thoughtful details and accessible pricing.
The Origin of Béis
The idea for Béis came from Mitchell’s personal travel habits. She often relied on a simple beige bag—“béis” translates to “beige” in Spanish—for trips, appreciating its neutrality and versatility. Recognizing a gap in the market for stylish yet practical travel gear, she launched the brand with a focus on essentials that eliminate common travel hassles. Every product reflects her hands-on approach; Mitchell oversees everything from design to marketing, ensuring each item aligns with the brand’s core promise: if it doesn’t make travel easier, it doesn’t belong in the collection.
Product Philosophy and Design
Béis emphasizes functionality without sacrificing style. The brand’s bestsellers include the Weekender bag, Carry-On Roller and Work Tote, each designed with specific travel scenarios in mind. Features like exterior pockets for quick access to documents, silicone wheels for quiet maneuvering, and interior compartments for organization are direct results of Mitchell’s feedback from her own journeys. The Weekender, priced at $108, remains a staple for short trips, while the Carry-On Roller at $268 fits most airline overhead bins and includes a built-in charger port in newer models.
Mitchell’s commitment to inclusivity extends beyond product design. She has spoken openly about the importance of representation in her campaigns, choosing models of diverse ages, sizes, and ethnicities to reflect the real-world audience Béis serves. This approach mirrors her broader advocacy for diversity in Hollywood, where she has used her platform from roles like Emily Fields in Pretty Little Liars to push for more inclusive storytelling.
Expansion Beyond Luggage
While luggage remains the foundation, Béis has expanded into complementary categories. The brand now offers totes, dopp kits, packing cubes, and a kids’ collection launched in celebration of its five-year anniversary. Mitchell has also applied her entrepreneurial drive to other ventures, including Onda, her tequila seltzer brand, demonstrating her ability to identify consumer trends across industries.
The brand’s growth has been guided by what Mitchell calls her “one overlooked rule”: if a product doesn’t solve a real travel problem, it doesn’t get made. This disciplined approach has helped Béis maintain authenticity even as it scales. According to industry reports, the brand reached a valuation of $200 million, a testament to its resonance with consumers seeking reliable, well-designed travel accessories.
Why Béis Stands Out
In a crowded market of celebrity-backed products, Béis distinguishes itself through Mitchell’s genuine involvement and the brand’s focus on solving everyday travel frustrations. Rather than relying solely on her fame, she leverages her lived experience as a traveler to inform every decision. This authenticity has fostered strong customer loyalty, with many users citing the brand’s durability and thoughtful details as reasons for repeat purchases.
As travel habits continue to evolve, Béis remains attuned to shifts in consumer needs. Whether adapting to new airline regulations, incorporating sustainable materials, or expanding into lifestyle categories, the brand’s evolution is guided by the same principle that started it all: making travel simpler, one well-designed piece at a time.