Sherbrooke Retailers Gain Option to Extend Hours, Mixed Reactions Emerge
Starting Wednesday, March 11, 2026, retail businesses in Sherbrooke, Quebec, will be permitted to extend their operating hours to 9 p.m. Every day of the week, a change from the previous requirement to close at 5 p.m. On Saturdays and Sundays. The extension is voluntary, allowing businesses to decide if the longer hours align with their operational capabilities and customer demand.
Mixed Response from Businesses
The Sherbrooke Chamber of Commerce and Industry has reported a mixed reaction from retailers regarding the new legislation. Even as some businesses are eager to test the initiative, others are hesitant, citing concerns about resource availability and profitability.
A survey conducted by the Société de développement du center-ville de Sherbrooke (SDC) among approximately fifteen merchants on Wellington Street revealed that none plan to extend their hours to Saturday and Sunday evenings. Charles Picard-Duquette, president of the SDC, noted that many merchants prioritize spending weekends with their families, stating, “On the weekends and in the evenings we seek to be with our family. As a father myself, I understand this reality very well, that my colleagues have their priorities in the right place.”
Impact on Shopping Centers
Le Centre Sherbrooke, which already houses a grocery store, pharmacy, and restaurant, will maintain its existing hours of 8 a.m. To 10 p.m. Vincent Bergeron, senior manager for Le Centre Sherbrooke, explained that the decision to extend hours will be left to individual businesses within the mall, as most entrepreneurs independently manage their schedules.
Consumer Perspectives
Consumer opinions on the extended hours are also divided. Some residents expressed skepticism about shopping during weekend evenings, while others believe it could offer greater convenience. One resident stated they would prefer a more relaxed morning routine, while another welcomed the opportunity to shop after work.
Pilot Project and Government Rationale
This expansion follows a pilot project implemented last summer in Gatineau, Laval, and Saint-Georges, Quebec, allowing businesses to open later on weekends. The Quebec government, led by the CAQ, aims to support local businesses in the face of competition from online retail giants like Amazon, Shein, and TEMU, which operate 24/7. Minister for the Economy and Small and Medium Enterprises, Samuel Poulin, emphasized the importance of “business freedom,” stating, “Amazon, Shein, TEMU are open 24 hours a day, seven a week. We still have Quebecers who want to buy locally and encourage local businesses.”
Carrefour de l’Estrie Promotions
As of March 7, 2026, Carrefour de l’Estrie Shopping Center is offering several promotions, including up to 35% off at Beauté Star and on Amika styling products through April 30, 2026. A recertified PS5 digital console is also available for $229.99 through March 12, 2026, at Best Buy Express within the mall. Carrefour de l’Estrie offers a variety of shops and services.