Welcome to tech Talk, a weekly column about the things we use and how they work. We try to keep it simple here so everyone can understand how and why the gadget in your hand does what it does.
Things may become a little technical at times, as that’s the nature of technology – it can be complex and intricate. Together we can break it all down and make it accessible, though!
Tech Talk
How it effectively works, explained in a way that everyone can understand. Your weekly look into what makes your gadgets tick.
You might not care how any of this stuff happens, and that’s OK, too. Your tech gadgets are personal and shoudl be fun. You never know though, you might just learn something …
APV stands for the Advanced Professional video codec, a royalty-free video compression standard developed in-house by Samsung (which has a great relationship with Qualcomm). It’s designed for capturing professional-quality video that’s perceptually (not really) lossless on a device as small as a smartphone. As rumored, it is indeed supported by the latest Qualcomm Snapdragon 8 Elite chip and ready for prime time.
As a “pro” video codec, it’s pretty light on resources. It has very efficient compression (meaning it shrinks files in a smart way that looks good) while not needing much computational power. That makes it perfect for a phone with inherently low computational power because of size and temperature restraints.
On the feature side, the codec carries HDR 10/10+ metadata, supports up to 8K video with high-bandwidth processing (it’s fast), and is optimized for multi-CPU and GPU devices. The codec sounds fast, reliable, and future-proof.
Do I need this?
Snapdragon 8 Elite Gen 3 brings a professional video codec – do you need this?
The Snapdragon 8 Elite Gen 3 is bringing a new video codec to phones, and it’s a big deal. Apple did something similar a while back, but it didn’t make huge waves because of its limited user base. This new codec, however, has the potential to be a game-changer for mobile videography.
Let’s be clear: professional, commercial-grade video isn’t taken with phones. While you might find phone footage in professional projects, a phone simply can’t compete with a dedicated video camera. A codec doesn’t change that – physics does.
however, there’s a growing number of people who treat phone videography as more than just a casual hobby. They’re the ones who will truly benefit from this new feature, and for them, it’s incredibly exciting.
This new codec is called APV (Advanced Professional Video),and it’s designed to offer considerably better quality and efficiency than existing mobile video codecs. It allows for recording in formats like 10-bit 4:2:2, which provides much more color information and dynamic range. This means more flexibility in post-production and a more professional-looking final product.
Now, we don’t know how this will perform in the real world yet.Hopefully, using APV won’t cause phones to overheat or drain the battery in minutes. But if it works as intended, it could be a major step forward for mobile video creators.
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