Southeast Asia Trade Deals to Boost U.S. Pork Demand | Brownfield Ag News

by Ibrahim Khalil - World Editor
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U.S. Pork Exports to Southeast Asia Surge with New Trade Agreements

Recent trade agreements between the United States and several Southeast Asian nations are poised to significantly increase demand for U.S. Pork products, removing longstanding tariff and non-tariff trade barriers. The deals, particularly with Malaysia, Taiwan, and Indonesia, are expected to create substantial opportunities for American pork producers.

Malaysia Leads the Way in Expanded Market Access

Malaysia has taken a leading role in opening its market to U.S. Pork, going “above and beyond” in negotiations, according to Maria Zieba, vice president of government affairs with the National Pork Producers Council (NPPC). The agreement grants all U.S. Facilities included in the Food Safety and Inspection Service (FSIS) Meat, Poultry and Egg Product Inspection Directory eligibility for export, a significant increase from the previous limit of approximately six plants. Malaysia will not impose additional product or facility registration requirements and will accept the standard FSIS export certificate.

In October 2025, President Trump signed trade deals with Malaysia and Cambodia, responding to consistent engagement from the NPPC. This move has enormous economic potential for America’s 60,000+ pork producers. Malaysia has also agreed to recognize the U.S. Protection zone for African Swine Fever within 15 months of signing the deal and complete a regionalization deal.

Expanding Reach in Taiwan and Indonesia

The improved market access to Taiwan is also considered a major win for U.S. Pork producers, with tariffs expected to be cut in half. This will provide U.S. Producers with better market access compared to European and Canadian competitors. Indonesia, with a population comparable to Australia, presents another significant opportunity, even capturing just 10% of that market would substantially benefit U.S. Pork exports.

Growing Demand and Export Value

U.S. Pork exports to Malaysia reached record levels of over $24.5 million in 2024, despite limited plant eligibility. Exports to Malaysia have increased over 1,700% in the last five years. More than 25% of U.S. Pork production is exported, making these international markets crucial for the sustainability of American farms, especially during times of economic uncertainty. The agreements are also expected to increase demand for offal, or cuts not typically consumed domestically.

Industry Support and Future Outlook

U.S. Pork producers have expressed gratitude for the leadership of U.S. Trade Representative Ambassador Jamieson Greer and Assistant U.S. Trade Representative for Agricultural Affairs and Commodity Policy Julie Callahan, as well as assistance from the USDA on technical negotiations. These new trade frameworks have the potential to greatly expand pork demand in the region, supporting over 140,000 American jobs.

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