Spotify Hands You the Keys to Your Algorithm with ‘Taste Profile’

Spotify is rolling out a new feature called Taste Profile, giving Premium users greater control over the music, podcasts, and audiobooks recommended to them. Announced at SXSW on March 13, 2026, Taste Profile allows users to view and directly influence the data Spotify uses to personalize their listening experience. The beta version is initially available to Premium users in New Zealand, with wider rollout plans to follow.

Understanding Your Taste Profile

Spotify’s recommendation algorithm has long been a key differentiator for the streaming service, with over 80% of listeners citing personalization as a primary reason for their continued use [Spotify Newsroom]. Taste Profile provides a transparent view of how Spotify interprets a user’s taste, surfacing listening patterns, preferred artists, and genres.

Shaping Your Recommendations

Unlike previous personalization options, Taste Profile allows users to actively shape their recommendations. Users can flag inaccuracies in their profile, requesting more or less of specific artists, genres, or “vibes.” The feature too allows users to add contextual information, such as training for a marathon or a weekday commute, to further refine recommendations [Spotify Newsroom]. This goes beyond simply analyzing listening history, incorporating current interests and habits.

Beyond Listening History

Taste Profile isn’t limited to what you’ve already listened to. It’s designed to capture new dimensions of your taste, like your current interests and habits. For example, if you’re training for a marathon, you can signal a preference for upbeat tracks for workouts [Spotify Newsroom].

Part of a Broader AI Strategy

Taste Profile is the latest in Spotify’s investment in AI-powered personalization. The company previously launched an AI Playlist feature in 2024, enabling users to generate playlists from text prompts, and expanded its AI DJ feature in 2025 to allow voice-activated algorithm adjustments [Music Business Worldwide]. The Prompted Playlist feature, also currently in beta in New Zealand, allows users to create playlists by describing the desired mood or style [Music Business Worldwide].

How to Use Taste Profile

Currently, Taste Profile is available to Premium users in New Zealand. Users can access their Taste Profile to view how Spotify understands their preferences and provide feedback to refine future recommendations [Tom’s Guide]. The interface allows users to add information in a chatbot-style format, requesting more or less of specific content.

Key Takeaways

• Taste Profile gives Spotify Premium users more control over their personalized recommendations.
• The feature provides transparency into how Spotify interprets a user’s taste.
• Users can actively shape their recommendations by providing feedback on their Taste Profile.
• Taste Profile is part of Spotify’s broader strategy to leverage AI for enhanced personalization.