Tag Heuer has released five fresh watches in its pastel-colored update to the Formula 1 Solargraph line, blending solar-powered technology with nostalgic design cues from the 1980s. The collection includes three models in recycled bio-plastic cases and two in stainless steel, all featuring the TH50-00 solar movement that stores up to 10 months of power from light exposure.
The plastic-cased versions come in pastel blue, beige, and pink, each with matching rubber straps and bidirectional rotating bezels made from the same material. These models reference the original Formula 1’s vibrant aesthetic even as updating the size to 38mm and adding modern functionality like screw-down crowns for 100-meter water resistance. The pink variant is limited to 1,110 pieces to mark the 110th anniversary of the Indy 500.
The stainless steel models feature sandblasted cases and either a pastel green or lavender blue dial, with eight diamonds replacing traditional hour markers. These versions include a three-link steel bracelet and carry a higher price point due to the added materials and detailing. Tag Heuer positions them as a refined option for those seeking sophistication within the sporty lineage.
Pricing starts at $1,950 for the all-plastic models and rises to $2,800 for the steel variants with diamond indices. All pieces are available for pre-order beginning April 28, following their unveiling after the recent Watches and Wonders event in Geneva. The solar charging system eliminates the need for battery changes or manual winding, appealing to users seeking low-maintenance luxury.
The design balances heritage with contemporary tastes, offering a subdued palette compared to the bold colors of vintage iterations while retaining the watch’s functional roots in motorsport timing. The bidirectional bezel allows the second hand to act as a countdown timer, a nod to racing utility that remains central to the Formula 1 identity despite the softer aesthetic shift.
While some critics note the visual similarity to higher-end colored ceramic watches from brands like Richard Mille, Tag Heuer emphasizes accessibility, offering a comparable vibe at a fraction of the cost. The release reflects a broader strategy to attract new enthusiasts through wearable, everyday luxury that doesn’t sacrifice technical credibility.
How does the solar charging work in these watches?
The TH50-00 movement converts light into energy, requiring just one minute of exposure to power the watch for a full day and holding a charge for up to 10 months when fully topped up.
Are these watches suitable for swimming or water sports?
Yes, all models feature screw-down crowns and case backs, providing 100 meters of water resistance, making them appropriate for swimming and recreational water activities.
What is the significance of the plastic used in some models?
The cases are made from Tag Heuer’s proprietary bio-based polyamide called Polylight, derived from renewable sources and designed to reduce environmental impact while maintaining durability.
Why are the steel models more expensive than the plastic ones?
The stainless steel versions include a metal bracelet, diamond-set dial markers, and more complex finishing, increasing material and production costs compared to the all-plastic alternatives.