[오픈서베이 트렌드 아티클] FGD, FGI, or conference, which one is correct? Learn about focus group research
As a way to research consumer perception, we often think of surveys that ask questions and get answers. Sure, surveys are great consumer research methods, but they aren’t the most efficient in all situations. When there is little understanding of the market to the extent that it is difficult to construct a questionnaire, or when … Read more