How does it feel to brag about earning thousands of dollars and getting everything you want without being called a snake? Taylor Swift can answer that question, self-posed in his song The Man, just by taking a look at your account. Its income in 2023 could well be the envy of any Silicon Valley executive. Billboard estimates that the singer, named magazine person of the year TIMEhas raised nearly $1.82 billion (1,665 million euros) between music sales and royalties, concert tickets for his world tour, merchandising official and movie tickets for your movie-concert The Eras Tour Until December the 7th.
In other words, Taylor Swift doubles global revenues of the Latin music industry in 2022 and triples those of this genre in the US, which at the end of September 2023 broke a collection record exceeding $630 million, according to a preliminary report from the Record Industry Association of America (RIAA).
Although this milestone may seem impressive at first, this figure represents the amount generated in these few segments of Swift’s business career, not the total calculation of the money that the artist has pocketed this year. As this financial information is not publicly available, music royalties have been calculated based on data analyzed by Luminate, concert ticket sales using information provided by ticket companies, and their income from merchandising based on different public reports.
Many elements have therefore been left out of the calculations, due to the inaccessibility of the data. Among them, the so-called ‘synchronization royalties’ by the use of their music in advertisements, films and television seriessponsorships, sales merchandising from its website, as well as many other license agreements.
Spending on tickets and merchandise from her artistic brand accounted for the majority of Swift’s business this year. The Eras Tour generated approximately 900 million dollars in ticket sales in America alonewith the data corresponding to the income for its dates in Europe yet to be confirmed in 2024. But the true economic impact of Swift goes beyond all that, even being read in a geopolitical key.