MGA Entertainment Releases Hilarious ‘Diss-mas’ Music Video for Gift Guide That’s Anything But Traditional
Forget gift guides. This holiday season, MGA Entertainment is turning the toy shopping experience upside down with “MGA Presents: Diss-mas,” a hilarious new music video that playfully takes aim at gift card fatigue.
The star-studded video, featuring TikTok sensation The Rizzler, is a far cry from your typical holiday commercial. Think lavish mansions, couture holiday outfits, and a garage full of Little Tikes Cozy Coupes, all set to a catchy diss track that hilariously highlights what kids *really* want for Christmas.
A Holiday Gift Guide Like No Other
“Gift cards are ubiquitous. At MGA, we wanted to take the classic gift guide and reimagine it in a really fun, never-been-done-before way,” says Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “We’re proud to introduce our new, shoppable music video diss track, turning the toy industry on its head and immortalizing more than 50 of our top holiday toys.”
“This campaign, brilliantly concepted by VIRTUE, elevates the creative game that MGA brings to the table, from the avant garde Bratz Pack in 2001 to the global unboxing sensation L.O.L. Surprise! in 2016 to a toy company’s first-ever diss track in 2024. It’s the perfect blend of pop culture swagger with kid-powered joy.”
A Collaboration of Creative Powerhouses
MGA partnered with VIRTUE Worldwide, the creative agency behind some of the most innovative campaigns in recent years, and Pulse Films, an award-winning production company, and talent management agency to bring “Diss-mas” to life.
“MGA’s willingness to take creative risks and adapt to a fast-paced, ever-evolving cultural landscape made them an incredible collaborator for this campaign,” says Kerry Tucker, Co-President of VIRTUE. “At VIRTUE, we pride ourselves on delivering bold ideas that cut through the noise and resonate deeply with audiences of all ages. This partnership with MGA was a perfect match, allowing us to push the boundaries of traditional toy marketing with a campaign that’s as fun and innovative as the toys themselves.”
A 360° Entertainment and Shopping Experience
The video is fully shoppable through YouTube’s Shopping Program, allowing viewers to purchase featured toys directly from the video. MGA Presents: Diss-mas can also be found on MGAPresents.com.
MGA encourages everyone to check out “MGA Presents: Diss-mas” and rediscover the magic of gifting. You can find more information about MGA’s latest announcements and launches at www.mgae.com, or follow them @mgaentertainment on YouTube, Instagram, Facebook, and LinkedIn. Don’t forget to follow The Rizzler @itztherealrizzler on Instagram and TikTok!