2024-01-25 14:20:00
Let’s look at two numbers first:-3.2%and9.5%which are the year-on-year growth data of global new smartphones and global second-hand smartphones (including official refurbished and second-hand smartphones) in 2023, respectively, according to the international data company IDC.Compared with the sluggish market for new mobile phones, the second-hand smartphone market is booming.
According to the latest report released by IDC, the global second-hand smartphone market is estimated to reach 430 million units in 2027, with a compound growth rate of 8.8% from 2022 to 2027. In addition, the transaction volume will reach US$109.7 billion, approximately RMB 785.86 billion.
Judging from the data in 2023, global second-hand smartphone shipments will increase by 9.5% year-on-year and will reach 309.4 million units, while global new smartphone shipments have dropped to 1.17 billion units, which is also the lowest global decline in a decade. annual shipments. Amid this ebb and flow, the size of the second-hand smartphone market is constantly approaching the size of the new phone market.
Is it that new mobile phones are no longer popular, or is the cold winter of consumption downgrade blowing to the mobile phone market? The reason is actually quite complicated.
It seems difficult for consumers to buy toothpaste-like innovations
It is not difficult to see from the publicity of various mobile phone manufacturers in the past two years that the innovation of smart phones seems to have reached a stagnant stage. In addition to the fixed updates of mobile phone chips every year, hardware parameters such as screens and images are being refreshed and stacked. In addition to more and more The larger the rear camera of a mobile phone, the more difficult it is to distinguish the difference between new and old models of smartphones.
Take the mobile phone industry giant iPhone as an example. From the iPhone
The biggest innovations in hardware may be the transition from 4G to 5G, the increase in the number of cameras, and the high refresh rate on the 14Pro series. Such toothpaste-like innovations are often difficult to impress consumers.
Especially when the overall macroeconomic environment is poor, most consumers have lowered their expectations for future income and are more cautious about consumption. When new smartphones do not provide much improvement, replacing them with new ones has become a Optional.
The service life of smartphones is increasing, and the cost-effectiveness advantage in the second-hand market is obvious
Thanks to the overall development of the mobile phone industry, today’s mobile phones have become more durable than in the past. Even after one or two years of use, the appearance and performance of mobile phones can be maintained at a certain level. The replacement cycle of smartphones is lengthening. , TechInsight predicts that the global smartphone replacement rate may drop to a low of 23.5% (replacement cycle is 51 months) in 2023.
On the one hand, smartphones are more durable, have longer service life, and can meet long-term normal use; on the other hand, the prices of new mobile phones are rising, but the value retention rate is getting lower and lower. Take the Samsung Galaxy S23 Ultra released in February last year as an example. The National Bank version of 12+512GB is 10,699 yuan. The current second-hand market price is around 6,100 yuan, with a price reduction of 42%.
According to a report recently released by overseas recycling platform SellCell, among the top 15 mobile phones with the lowest price reduction ratio within 3 months of launch,Even the lowest price of Apple dropped by 18.8% after one month. So it’s not that you can’t afford a new phone, but that the price/performance ratio in the second-hand market is too high~
write at the end
Looking back on 2023, the weakness of the new smartphone market and the rapid growth of the second-hand smartphone market seem to be a mirror. It reminds mobile phone manufacturers to pay more attention to consumers’ pain points in the research and development of new mobile phones and provide more competitive and creative products. products, we should also pay attention to the second-hand smartphone market and provide more preferential trade-in policies and additional services to increase user stickiness, thereby attracting users to continue to purchase new products.
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