Tiger Brands Eyes breakfast Expansion & R1bn Plant Investments
Tiger Brands is planning to expand its popular Jungle brand into new breakfast offerings, supported by a new manufacturing line, following a strong 2025 financial year. The company has set enterprising growth targets and is investing heavily in its infrastructure. These investments include expanding existing manufacturing plants, constructing a new super-bakery, and building a mega-distribution center. Tiger Brands is also considering consolidating its three snacks plants in Durban.
CEO Tjaart Kruger highlighted the potential of the Jungle brand beyond its current oat-based products. “Jungle brand has got so many legs to go outside oats. We’re really looking at going into other breakfast offerings,” he stated.While a previous attempt to launch Jungle cornflakes was unsuccessful due to supply chain issues, Kruger is confident a relaunch will succeed. “We’re probably going to try again, but we’ll get it right this time. [It] will probably take another 18 months, because we’re not going to outsource it. We’re going to build our own plant.”
we’ve got grate brands, we’ve got great businesses. The consumers want our products, but if we are 20%, 30% more expensive than alternatives, then we’re going to lose … And we really have to make ourselves relevant.
– tjaart Kruger, Tiger brands CEO
The company is investing over R1 billion in plant expansions. This includes insourcing the production of culinary products like Mrs Balls chutney at a new megaplant in Paarl, alongside a new vinegar production line to reduce reliance on external suppliers for key ingredients in All gold and Cross & Blackwell mayonnaise. The benefits of these investments are expected to materialize from the 2027 financial year. “So there’s enough stuff for us to improve on until I retire,” kruger added.
Tiger Brands initiated a turnaround plan in late 2023, focusing on profitability and core products. This involved exiting certain categories, including baby products and maize.
The company surpassed analysts’ expectations in the financial year ending September, achieving most targets ahead of schedule.
operational strength was especially strong in Millbake, grains, snacks, treats & beverages. the culinary division performed well, despite temporary disruptions to vinegar supply, according to Sean Culverwell, an investment analyst at Anchor.
The home & personal care segment faced challenges due to a shortage of aerosol cans during peak season and increased price competition.
the standout feature of the release was the continued…