‘Today’ Maintains Lead Over ‘Good Morning America’ in Morning Show Ratings
For the week of March 2, 2026, NBC News’ Today continued its winning streak, marking its seventh consecutive week as the top morning news program in total viewers and the key Adults 25-54 demographic. This performance comes amidst a busy international news cycle, particularly focused on unrest in the Middle East, which drew increased viewership to morning news broadcasts.
Ratings Breakdown (Week of March 2, 2026)
According to Nielsen’s national live+same-day big data plus program ratings, the key metrics for each show were:
- Today (NBC): 3.252 million total viewers, 660,000 viewers in the Adults 25-54 demo. This represents a +1% increase in total viewers and a +3% increase in the demo compared to the previous week.
- Good Morning America (ABC): 2.985 million total viewers, 496,000 viewers in the Adults 25-54 demo. GMA was the only morning newscast to experience week-to-week declines, falling -5% in both total viewers and the demo.
- CBS Mornings: 1.775 million total viewers, 278,000 viewers in the Adults 25-54 demo. CBS News’ morning show remained flat in total viewers but saw a +9% gain in the A25-54 demo compared to the prior week.
Year-Over-Year Performance
While Today leads currently, year-over-year comparisons reveal nuanced trends:
- Good Morning America: Showed gains of +9% in total viewers and +4% in the demo compared to the same week in 2025 (March 3), making it the only newscast with year-over-year gains in these categories.
- Today: Was up +21% in total viewers but down -1% in the demo compared to the same week in 2025.
- CBS Mornings: Experienced declines of -12% in total viewers and -25% in the demo compared to the same period in 2024, the only morning show with viewership declines in both measured categories.
Recent Program Highlights (Good Morning America – March 2026)
Recent segments on Good Morning America have included:
- March 11, 2026: Interviews with Nicole Kidman and Jamie Lee Curtis about their new series, ‘Scarpetta,’ Jennifer Lopez discussing her Las Vegas residency, and Shailene Woodley talking about the new season of ‘Paradise.’
- March 10, 2026: Liza Minnelli discussing her new memoir and fame, Valerie Bertinelli sharing insights from her new memoir, and Robin Arzon offering tips for healthy snacks.
- March 9, 2026: Jalen Hurts promoting his new children’s book, Viola Davis and James Patterson discussing their new novel, and Jenna Dewan talking about ‘The Rookie.’
Note: CBS Mornings and Today were briefly retitled on March 2, 2026, to CBS Morn and Today TS, respectively. CBS Mornings was retitled again on March 4, 2026. These retitled telecasts are excluded from weekly and season averages.