Tomasi Auto: Pioneering the Future of Automotive Retail with AI and Independent Distribution
Milan, Italy – March 14, 2026 – Tomasi Auto is redefining the automotive dealership model in Italy, focusing on independent distribution, used car innovation, and the strategic integration of artificial intelligence (AI). The company showcased its approach at the inaugural Top Dealers Italia event held in Milan on March 11, 2026, highlighting a shift in the automotive landscape.
The Evolving Automotive Distribution Landscape
The Italian automotive distribution sector is undergoing significant changes driven by the ecological transition, the increasing presence of Asian automotive brands in Europe, the growth of the used car market, and the adoption of AI. Tomasi Auto is positioned as a leading example of how an independent company can thrive amidst these transformations.
Growth and Performance
Founded in 1997, Tomasi Auto has prioritized transparency and a proactive approach to market dynamics. Under the leadership of Franco Tomasi, CEO of FTH SpA, the company has expanded its operations and diversified its business. In 2025, Tomasi Auto sold 19,071 vehicles, representing a 9% increase in business and a turnover exceeding 300 million euros. The company has established itself as a national leader in independent multi-brand distribution, catering to customers seeking choice, speed, and value.
Embracing Artificial Intelligence
Tomasi Auto is actively integrating AI into its business processes. The company’s participation in the NADA Show 2026 in Las Vegas underscored its commitment to leveraging AI to improve internal efficiency, enhance customer interactions, and optimize the customer journey. The approach focuses on tailoring AI solutions to the specific needs of the organization, rather than implementing generic technologies. The company emphasizes that AI is a tool to support, not replace, human expertise, with ongoing training programs for all levels of staff.
Blending Physical and Digital Channels
Tomasi Auto operates five locations in Milan, Rome, Verona, Parma, and Guidizzolo (Mantua), although as well developing its e-commerce platform. This hybrid model allows customers to start their car-buying journey online, explore options remotely, and complete purchases entirely online if desired. The physical showrooms remain important for providing reassurance, advice, and building relationships. The company plans to expand its physical presence with new locations expected in the second half of 2026.
The Role of Quality Used Vehicles
Tomasi Auto recognizes the importance of the used car market in promoting more sustainable mobility. The company scrapped an average of 158 vehicles per month in 2025, with 80% being Euro 4 or lower emission vehicles. Sales data from 2025 also indicate a growing demand for hybrid (+12%) and electric (+19%) vehicles, demonstrating the used car market’s contribution to the transition towards cleaner transportation.
Key Takeaways
- Tomasi Auto is a leading example of a successful independent automotive dealer in Italy.
- The company is focused on integrating AI to improve efficiency and customer experience.
- A hybrid approach combining physical showrooms and e-commerce is central to Tomasi Auto’s strategy.
- Tomasi Auto plays a key role in promoting sustainable mobility through the sale of quality used vehicles.
Company Information
Agency: Tomasi Auto
Founded: 1997
Founders: Giancarlo Tomasi and Franco Tomasi
Holding: FTH SpA
Core Business: Sale of used cars
Vehicles Sold in 2025: 19,071
Business Growth 2025: +9%
Turnover 2025: Over 300 million euros
Current Locations: Milan, Rome, Verona, Parma, Guidizzolo (MN)