Volkswagen Tayron: A Rising Star in the SUV Market – 2026 Review

The Volkswagen Tayron is making waves in the automotive world, recently earning the title of Family Car of the Year 2026 in the Baltics and becoming Latvia’s best-selling car among private buyers in 2026. Positioned between the Tiguan and Touareg in Volkswagen’s lineup, the Tayron offers a compelling blend of space, technology and affordability. This article delves into the details of this increasingly popular SUV.

Key Features and Specifications

The Tayron is built on the latest generation MQB evo platform and boasts a diverse engine lineup, including petrol, diesel, plug-in hybrid (eHybrid), and mild hybrid (eTSI) options. Engine power ranges from 110 kW (150 hp) to 200 kW (272 hp) [Autobu.eu]. All versions come standard with an automatic DSG transmission.

• Engine Options: 1.5l plug-in hybrid (272 hp), 2.0l Diesel, and various TSI gasoline engines.
• Drivetrain: Available with front-wheel drive (FWD) or all-wheel drive (4motion).
• Transmission: 7-speed Automatic (DSG)
• Electric Range (Plug-in Hybrid): Up to 120 km [Volkswagen Latvia]
• Charging: DC prompt charging capability up to 50 kW.
• Dimensions: 4792 mm long with a 2791 mm wheelbase.
• Luggage Capacity: 885 liters (standard), 705 liters (plug-in hybrid).

Pricing and Availability

The starting price for the Volkswagen Tayron is currently 40,230 euros [Volkswagen Latvia]. The plug-in hybrid version is available from 42,750 euros. Previously, the plug-in hybrid version was available for as low as 36,600 EUR with state support, though that incentive has now ended [Volkswagen Latvia].

What the Experts are Saying

Industry experts and jury members of the “Latvian Car of the Year 2026” competition have praised the Tayron for its spaciousness, comfort, and modern features.

“Volkswagen Tayron has develop into a exceptionally popular car in Latvia… It is a spacious and comfortable, modernly equipped car. Due to the longer wheelbase, it is more comfortable than the Tiguan and surprisingly nimble to drive even in city conditions.” – Viesturs Leitholds, car journalist, “iAuto.lv” [Volkswagen Baltics LinkedIn]

“The Tayron is one of the most relevant models from the VW group in recent years… It can create the feeling that you are driving a relatively expensive car, but at the same time you understand with your mind that you have not overpaid for anything.” – Jānis Vanks, racing driver, director of “Safe Driving School” [Volkswagen Baltics LinkedIn]

“What the Tiguan Allspace did very poorly before, the new Tayron knows how to do… If we are talking about a simple daily trip, then the Tayron knows everything quite well.” – Tom Timoshko, car journalist, “Klubs” magazine [Volkswagen Baltics LinkedIn]

Seating Configuration

The Tayron is available with five or seven seats. However, the plug-in hybrid version is only offered with five seats, as the space typically occupied by the third row is used for the battery. The third-row seats are best suited for children [Volkswagen Baltics LinkedIn].

Competition

In the “Latvian Car of the Year 2026” competition, the Cupra Terramar secured first place, whereas the Škoda Kodiaq won the title in 2025 [Volkswagen Baltics LinkedIn].