WAN-IFRA and UNESCO Offer Training to Build Public Trust in Journalism

In an era of increasing mistrust, misinformation and media avoidance, newsrooms must equip themselves with strategies that reinforce credibility, openness and civic value. Through this collaboration with UNESCO, WAN-IFRA provides practical, high-impact training for news executives and editorial operations, helping news organizations make journalism’s processes more visible, audience engagement more meaningful, and public trust more substantial.

Key training dates and formats

Teh programme consists of two free online training sessions and one in-person workshop, hosted at WAN-IFRA’s upcoming Newsroom Summit held in Copenhagen on 18-19 November 2025.

Online session 1: 12 November 2025, 17:00 CET – “News Literacy in a Time of Distrust: What Journalists Can do“. Designed to help newsrooms build trust via transparency and audience connection.

Online session 2: 25 November 2025, 17:00 CET – “From Policy to Strategy: Building Your News Literacy Roadmap“. Focuses on how to turn good intentions into newsroom-level news-literacy strategies.

In-person workshop (for Newsroom Summit attendees): 17 November 2025, 14:00-17:00 CET, at the premises of JP Politiken in Copenhagen, as part of the Newsroom Summit 2025.