Why Japan Has Large Family Cars Europe Doesn’t (It’s Not Just Brexit!)

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The Disappearance of Affordable Seven-Seater Cars in Europe

For European families needing space, the options for affordable seven-seater cars have dwindled significantly. Once a practical choice, multi-seat vehicles have largely been replaced by SUVs, a shift partly attributed to public perception and the costs of adapting vehicles to differing European regulations.

The Rise and Fall of the People Carrier

A decade ago, the European market offered a diverse range of seven-seat MPVs, including models from Ford (Galaxy, S-Max, C-Max), Renault (Scenic), Peugeot (5008), Citroen (C4 Picasso), and Opel (Zafira), alongside the Fiat Multipla. Still, sales of these vehicles have collapsed across Europe, giving way to the popularity of SUVs.

Why the Shift? Regulatory Costs and Consumer Preference

Japanese manufacturers produce large seven- and eight-seater cars like the Honda Odyssey for markets outside of Europe. The primary reason these models aren’t sold in Europe isn’t a lack of viability, but rather the financial implications of re-engineering them to meet European safety and emissions standards. These standards, while rigorous, differ from those in Japan, and adapting vehicles to comply adds significant costs. If manufacturers don’t anticipate sufficient sales to recoup this investment, they refrain from entering the European market.

The “Clarkson Effect” and the Image Problem

The decline in MPV sales is also linked to a shift in consumer perception. Jeremy Clarkson, a prominent motoring journalist, has been cited as influencing this change, suggesting that driving an MPV signified a surrender to mundane family life. This contributed to the MPV becoming associated with a less desirable, “suburban” image, while SUVs gained popularity for their perceived ruggedness.

Remaining Options in the European Market

Despite the decline, some seven-seat options remain available in Europe, though many are not traditional MPVs. These include:

  • Dacia Jogger: An affordable and practical choice, offering comfortable third-row seating even for taller passengers.
  • Volkswagen ID.Buzz: A fully electric van with three rows of seating for adults, though at a higher price point.
  • Volkswagen Multivan: Available in diesel and hybrid versions, also a more expensive option.
  • Kia PV5: An upcoming all-electric model aiming for a more affordable price than the ID.Buzz, with the seven-seat version expected to be available soon.
  • Passenger Vans: Toyota, Peugeot, Citroen, and Opel offer passenger versions of their mid-sized vans, as does Ford with the Tourneo.
  • Smaller Vans: Citroen Berlingo and Volkswagen Caddy offer passenger versions, providing practicality, though with a less refined driving experience.

Importing Japanese Models

For those seeking models not officially sold in Europe, such as the Honda Odyssey or Lexus LM, direct import from Japan is an option. However, this requires navigating import regulations, ensuring compliance with European standards (including rear foglights and emissions tests), and sourcing spare parts.

The Quality of Japanese Used Imports

Interestingly, Japanese cars are often re-imported into Europe due to their superior condition compared to similar models originally registered in European countries. Japanese owners are known for maintaining their vehicles to a higher standard.

The European market has demonstrably shifted away from the practicality of MPVs, favoring the style and image of SUVs. While options for affordable seven-seaters are limited, alternatives remain for families prioritizing space and functionality.

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