Hilary Duff has partnered with Aperol for its “Share The Moment” campaign, focusing on the importance of face-to-face connection during her busy professional schedule. The 38-year-old singer and actress announced the collaboration during a meet-and-greet event on July 8, coinciding with a stop at the Kia Forum in Inglewood, California.
Hilary Duff’s New Mahjong Obsession and Social Habits
During the event, Duff identified the tile-based game mahjong as her current primary interest. She described the game as her “latest obsession,” stating that it is “truly all I think about.” This hobby fits into a broader preference for hosting social gatherings at her home, though she noted that her husband, Matthew Koma, 39, is less enthusiastic about her love for throwing parties.
Duff’s ideal Los Angeles evening involves hosting friends with Aperol Spritz and food. She suggested that the Griffith Park Observatory would be a preferred location for such a gathering to capture the city views while spending time with loved ones.
The ‘Share The Moment’ Campaign and Work-Life Balance
The collaboration with Aperol centers on the “Share The Moment” ethos. Duff explained that the campaign’s message resonated with her because of her current demanding schedule. She described her current pace as “peddling as fast as I can to get everything done,” and credited the initiative with helping her slow down to prioritize time with the people who support her career.
To maintain these connections despite her schedule, Duff mentioned utilizing short windows of time, such as 45-minute lunch dates with friends to share a drink and reconnect.
Connecting with Fans During the Lucky Me Tour
The partnership coincides with Duff’s tour activities, where she has used the opportunity to engage with long-term supporters. Duff reported that these interactions have been particularly meaningful, as fans have shared how her early work, specifically from her Lizzie McGuire era, impacted their lives.
According to Duff, these conversations include stories of her work helping people learn English or providing a “light in a dark time” during their childhoods. She stated that knowing her output had a real effect on people has made a significant impact on her.
Quick Summary: Hilary Duff’s Current Focus
- Brand Partnership: Collaborating with Aperol for the “Share The Moment” campaign.
- Personal Interests: Mahjong and hosting social gatherings.
- Touring: Reconnecting with fans of Lizzie McGuire during her current tour stops.
- Location: Recent promotional activities centered around the Kia Forum in Inglewood, CA.
As Duff continues her tour and professional commitments, she intends to use these intentional “moments” of connection to balance the pressures of her public-facing career.