Apple Reportedly Developing Face ID-Enabled Smart Doorbell

Apple is reportedly stepping into the smart home security market with a new device: a doorbell camera featuring Face ID for unlocking doors. This exciting development comes from Bloomberg News’ Mark Gurman, who shared the news in his Power On newsletter on December 22nd, 2024.

According to Gurman, the smart doorbell camera would mirror the iPhone’s Face ID technology, automatically unlocking for recognized users. It’s also likely to integrate with existing HomeKit smart locks, potentially collaborating with a dedicated smart lock company for a comprehensive solution.

Proxima Chip and Release Timeline

The camera is speculated to utilize Apple’s in-house “Proxima” Wi-Fi/Bluetooth chip, which is scheduled to debut in new HomePod Mini and Apple TV devices in the coming year. While the exact launch date remains uncertain, Gurman suggests a potential release by the end of 2025, although further development could push it back.

Expanding the Apple Smart Home Ecosystem

This potential smart doorbell aligns with Apple’s ongoing efforts to strengthen its smart home offerings. Last month, reports surfaced about Apple’s development of a “J490” device integrating AI, apps, and smart home functionality. This device, potentially arriving as early as March 2025, aims to rival Amazon Echo products and Google Nest Hub, potentially serving as a central hub for smart home control and inter-room communication.

Apple’s foray into these smart home markets suggests a broader ambition to capture a larger share of the industry. As consumers increasingly rely on connected devices for everyday tasks, a centralized smart home ecosystem with seamless voice control and integrated purchasing options offers significant appeal.

As Szymon Markiewicz, operational product owner at Tietoevry, explained to PYMNTS, “AI-equipped smart home devices could become powerful marketing tools through personal data analysis. Companies could customize offers and ads even more precisely to individual user needs, potentially boosting sales.”

PYMNTS research underscores the significant integration of connected devices into daily life. Our “How We Will Pay” report reveals that 85% of individuals are highly connected, with a significant majority utilizing devices during breakfast, commutes, and caregiving duties. This trend highlights the growing demand for smart home solutions that seamlessly integrate with users’ lifestyles.

While Apple remains tight-lipped about its plans for the smart doorbell and other smart home devices, the rumors and speculation paint a picture of an ambitious strategy to take a leading role in this rapidly evolving market.

Do you believe Apple can successfully enter the smart home market? Share your thoughts in the comments below!