Apple TV+ Gains Traction as Exclusive Home of Formula 1 in the U.S.
Apple’s exclusive broadcast of Formula 1 in the United States appears to be off to a strong start, exceeding viewership expectations in its first race weekend. The move, which began with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, marks a new era for Formula 1 fans in the U.S., with Apple TV+ serving as the sole provider of live and on-demand coverage.
Strong Debut for Apple TV+ F1 Coverage
According to Eddy Cue, Apple’s senior vice president of Services, viewership for the Australian Grand Prix on March 8th surpassed that of the 2025 race on ESPN [Apple Newsroom]. While Apple has not released specific viewership numbers, the initial response indicates a successful launch for the partnership.
What’s Included in the Apple TV+ F1 Package?
Apple TV+ subscribers gain access to comprehensive Formula 1 coverage, including:
- All practice sessions
- Qualifying rounds
- Sprint sessions
- Grand Prix races
The broadcasts are available live and on demand, offering flexibility for viewers. Apple has also invested in technology to enhance the viewing experience, providing 4K resolution with Dolby Vision, multi-view options including podium and driver perspectives, allowing viewers to customize their experience [PlanetF1].
A Five-Year Partnership
The agreement between Formula 1 and Apple is a five-year partnership, solidifying Apple’s position as the exclusive U.S. Broadcaster starting in 2026 [Formula 1 Official Website]. This collaboration aims to expand Formula 1’s reach in the U.S. Market, capitalizing on the sport’s growing popularity and Apple’s extensive user base.
No Additional Cost for Apple TV+ Subscribers
Currently, access to Formula 1 coverage is included with a standard Apple TV+ subscription ($12.99 USD per month, or €9.99 in Europe), with no additional fees [PlanetF1]. The F1-TV-Premium app remains available in the U.S., but is offered free of charge to Apple TV+ subscribers.
Expanding F1’s Reach in the U.S.
Stefano Domenicali, Formula 1’s president and CEO, expressed enthusiasm about the partnership, stating that it will help “maximize” the sport’s growth potential in the United States [PlanetF1]. The partnership follows the success of the Apple Original Film “F1,” which contributed to increased engagement and viewership on Apple TV+.
Looking Ahead
The upcoming races in China (March 13th-15th) and Japan (March 27th-29th) will provide further insights into the success of the Apple TV+ Formula 1 broadcast. The Miami (May 1st-3rd) and Canadian (May 22nd-24th) Grand Prix, with more favorable time zones for U.S. Viewers, will be key indicators of sustained engagement.