Signage is displayed outside a permanently closed Bed Bath & Beyond retail store in Hawthorne, California, on May 1, 2023.
Patrick T. Fallon | AFP | Getty Images
Bed Bath & Beyond is back – kind of.
The bankrupt home goods chain is being resurrected by the owners and licensees of its intellectual property, which opened the first new Bed Bath & Beyond store in Nashville, Tennessee, on Friday with potentially dozens of more to come.
This time around, the store has a new name – bed Bath & Beyond Home – and marks a “fresh start” for the beloved brand, said Amy Sullivan, the CEO of The Brand House Collective the store’s operator.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” Sullivan said in a news release.”With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
In honor of the brand’s legacy, the new store will accept the brand’s famous 20% coupon, irrespective of when it expired.
“We encourage guests to bring in their legacy Bed Bath & Beyond coupons which we will gladly honor,” the company said in a news release. “The coupon we all know and love is back and for those who need one, a fresh version will be waiting at the door.”
bed Bath and Beyond 2.0 has been several years in the making and involved a rigmarole of corporate acquisitions and rebrandings. when the original Bed Bath & Beyond filed for bankruptcy in April 2023 following a string of corporate missteps it struggled to find a buyer and ended up liquidating and selling off its business in parts. Overstock.com later bought the brand’s intellectual property rebranded its business to Beyond Inc. and launched an online Bed Bath & Beyond store.