Colin Cowherd’s The Volume Nears $75 Million in Revenue Amid Potential Sale Discussions

Colin Cowherd, the longtime Fox Sports host, has revealed that his digital media company, The Volume, is on track to surpass $75 million in revenue this year, positioning it as one of the largest independently owned sports media entities in the U.S. The disclosure came during a recent hour-long discussion with OutKick’s Bobby Burack, where Cowherd addressed potential sales, business strategies, and his long-term plans in the industry.

What Factors Influence Cowherd’s Decision to Sell?

Cowherd confirmed that “we have had people interested” in acquiring The Volume but emphasized that any sale would require “the right fit.” He clarified that a buyer does not necessarily need to be a traditional broadcaster, stating, “I have enough knowledge in broadcasting that I can handle that side.” However, he stressed the importance of a partner that respects his executive team and employees. “I don’t lose sleep at night if I have a bad show. I lose sleep because I have 60 employees, and they have families,” Cowherd said.

Financial advisors have reportedly advised Cowherd to sell only a “small portion of the company,” though he has not ruled out a full exit. “If I were going to sell, I don’t know if I would sell all of it,” he added. The decision would also hinge on synergies between The Volume and a potential buyer, with Cowherd citing examples like the Alaska Airlines and Virgin merger as a model for successful integration. He noted that media acquisitions, such as Fox’s potential deal with Roku, could offer “enough overlap” to work effectively.

How Does Cowherd View His Future in Sports Media?

Cowherd, 62, is currently under contract with Fox Sports and iHeartMedia through 2025. While he has no immediate plans to retire, he acknowledged that his schedule may evolve. “I think maybe at some point, instead of a three-hour TV show, I scale it back,” he said, referencing his popular “The Herd with Colin Cowherd” program. He hinted at reducing his broadcast hours for his next contract, though he remains confident in his ability to “still have a fastball.”

The conversation also touched on the broader sports media landscape, where Cowherd, Pat McAfee, and Stephen A. Smith are seen as key influencers. Cowherd acknowledged the challenges of sustaining relevance, noting that “very few people go out on top” in the industry. He cited examples like Skip Bayless, who has shifted to podcasting, and emphasized the importance of adapting to changing trends. “I don’t think retirement is in the near term, but when that seven starts getting close as the first number, when I’m about 70, we’re probably around the corner,” he said.

Why Does The Volume’s Growth Matter to the Sports Media Industry?

The Volume’s rapid growth reflects a broader shift in sports media consumption, with podcasting and digital platforms challenging traditional broadcast models. Cowherd’s company, which features high-profile hosts like Richard Sherman and Fat Joe, has capitalized on this trend, amassing a loyal audience. Its potential sale could signal a new wave of consolidation in the industry, as established figures seek to monetize their brands amid evolving advertiser demands.

For now, Cowherd remains focused on maintaining control of his company. “It’s really fun having control,” he said, underscoring his commitment to preserving The Volume’s culture and operational independence. As the sports media landscape continues to evolve, Cowherd’s decisions will likely serve as a case study for how independent operators navigate the balance between growth, autonomy, and legacy.