Fanta and Xbox Launch Global Gaming Collaboration for 25th Anniversary
Fanta and Xbox have officially teamed up to celebrate the 25th anniversary of Xbox with a global gaming challenge. This partnership blends the beverage brand’s flavors with some of the most iconic franchises in the Xbox ecosystem, offering fans a mix of collectible packaging, a latest flavor, and digital rewards.
The “Wanta Fanta” Special Edition Collection
The collaboration centers around a special edition collection of Fanta bottles and cans. These products feature “character takeovers” from legendary Xbox titles, including:
- Halo
- Call of Duty
- World of Warcraft
- Diablo IV
- Forza Horizon 6
In addition to the themed packaging, Fanta has introduced a new special edition flavor called Fanta Crimson to mark the occasion.
Interactive Challenges and Digital Rewards
The campaign is designed to be gamified, moving beyond simple packaging. Starting in April, fans can scan QR codes found on the special edition packaging to unlock interactive challenges. According to Xbox, players can engage in three specific “Fanta Rewards Chest” challenges: Extract the Cargo, Survive the Sweep, and Shatter the Spell.
Completing these challenges provides opportunities to earn in-game rewards. For example, World of Warcraft players may be able to win a limited quantity of the “Fantastical Goblin Waveshredder” mount and other decor.
Prize Pools and Sweepstakes
The collaboration includes significant hardware and subscription prizes. Depending on the region, available rewards include:
- Hardware: ROG Xbox Ally X handheld devices, Xbox Series S consoles (including 1TB models), and Xbox Wireless Controllers.
- Subscriptions: One month of Xbox Game Pass Ultimate for new subscribers.
- Regional Offers: In New Zealand, the promotion (running from April 6 to June 28, 2026) includes chances to win JB Hi-Fi gift cards, ranging from daily $25 digital cards to a grand prize NZ$3,000 gift card for a custom gaming setup.
- Occasion: Celebration of Xbox’s 25th Anniversary.
- New Flavor: Fanta Crimson.
- Featured Games: Halo, Call of Duty, World of Warcraft, Diablo IV, and Forza Horizon 6.
- How to Enter: Scan QR codes on participating Fanta packaging to access challenges and sweepstakes.
Frequently Asked Questions
How do I participate in the Fanta Xbox promotion?
Purchase a participating specially marked Fanta product, scan the QR code on the pack or in-store point-of-sale materials, and log in or register on the promotion website to enter unique codes.
What is the “Wanta Fanta” challenge?
It is a gamified collaboration where fans complete digital challenges and interactive activations to “take back” Fanta from iconic Xbox characters and earn rewards.
This partnership represents a strategic move by The Coca-Cola Company to immerse consumers in the multiverse of gaming, leveraging the massive reach of Xbox’s most popular franchises to drive engagement through limited-edition collectibles and high-value tech prizes.