Harvard may be under federal investigation and cost over $87,000 a year—but it’s still Gen Z’s No. 1 ‘dream college’

by Marcus Liu - Business Editor
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Harvard Remains Top ‘Dream School’ for Students in 2026, Despite Rising Costs and Evolving Priorities

Harvard University has once again secured its position as the top “dream school” among college applicants for the class entering in Fall 2026, according to The Princeton Review’s 2026 College Hopes & Worries Survey. This marks a return to the top spot after being surpassed by the Massachusetts Institute of Technology (MIT) in 2025.

The survey, which polled 9,446 college applicants and parents, reveals that despite ongoing legal challenges and increasing tuition costs, Harvard’s brand recognition, alumni achievements, and historical prestige continue to resonate with prospective students. Jamie Beaton, founder and CEO of Crimson Education, a college admissions consulting firm and a Harvard graduate, noted that “Trump’s battle with Harvard has only made the school more notable and famous.”

Increasing Selectivity at Harvard

Competition for admission to Harvard remains exceptionally high. For the class of 2029, which began studies in Fall 2025, nearly 48,000 applications were received for approximately 2,000 available spots, resulting in an acceptance rate of around 4%. This represents a significant decrease from the acceptance rate of approximately 9% eighteen years prior.

Financial Outcomes and Concerns

A survey of the graduating class of 2025 by The Harvard Crimson indicates that 95% of seniors would choose to attend Harvard again. Early career earnings appear to be a significant factor, with roughly half of respondents anticipating salaries exceeding $90,000, and around 20% expecting salaries of $130,000 or higher.

However, the cost of attendance continues to rise. Total billable costs for the 2025-2026 academic year reached $86,926, a roughly 9% increase over the previous two years. Despite this, a relatively slight percentage of students, 17%, graduate with student loan debt, thanks to Harvard’s policy of waiving tuition for undergraduates from families earning $200,000 or less annually.

Top 10 ‘Dream Colleges’ of 2026

  1. Harvard University
  2. Massachusetts Institute of Technology
  3. Stanford University
  4. Princeton University
  5. New York University
  6. Yale University
  7. Columbia University
  8. University of Pennsylvania
  9. University of Texas–Austin
  10. University of Michigan–Ann Arbor

Shifting Perspectives on Higher Education

While the Ivy League continues to hold significant appeal, broader trends suggest growing skepticism about the value of a traditional four-year college degree. The Princeton Review survey revealed that 35% of respondents cited concerns about impending debt levels as their biggest worry during the application process, a substantial increase from the 6% who cited cost as a primary concern in 2003.

a recent Indeed survey found that over one-third of all graduates believe their college degree was a “waste of money,” with that figure rising to 51% among Gen Z respondents. This skepticism is further fueled by the evolving job market and the increasing impact of artificial intelligence.

Rise of Skilled Trades

more young people are exploring alternative pathways, such as vocational and trade programs. Enrollment in these programs has increased by over 20% between 2020 and 2025, according to National Student Clearinghouse Data. Leaders like Nvidia CEO Jensen Huang have highlighted the growing demand and lucrative opportunities in skilled trades, particularly those related to the burgeoning data center industry, with potential salaries reaching six figures. Huang stated that the current infrastructure build-out will “create a lot of jobs.”

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