Hawks’ ‘Magic City Monday’ Sparks NBA Debate Over Team’s Promotion

The Atlanta Hawks’ planned “Magic City Monday” promotional night, celebrating the iconic Atlanta strip club, has ignited a debate within the NBA, with some players questioning the appropriateness of the collaboration. The event, scheduled for March 16 against the Orlando Magic, aims to honor the cultural impact of Magic City, featuring performances by T.I., DJ Esco, a live podcast recording, and co-branded merchandise.

The Controversy

The controversy began after the Hawks announced the promotion, with San Antonio Spurs center Luke Kornet publicly criticizing the decision in a blog post. Kornet argued that the event could be seen as objectifying women and potentially conflicting with the NBA’s values of respect and inclusivity. He specifically questioned whether the league should be promoting an establishment associated with the adult entertainment industry.

Kornet elaborated on his concerns, stating he felt the announcement didn’t represent the views of many within the NBA. According to NBA.com, Kornet hasn’t directly discussed the matter with league officials since publishing his statement.

Golden State Warriors center Al Horford voiced his support for Kornet’s statement, further amplifying the discussion.

Hawks’ Perspective and Event Details

Despite the criticism, the Hawks are proceeding with the event. Hawks principal owner Jami Gertz, who also produced the STARZ docuseries “Magic City: An American Fantasy,” has emphasized the cultural significance of the club. Gertz stated that the collaboration is “very meaningful” given her work on the documentary, which explores Magic City’s role in shaping hip-hop and Black culture.

The “Magic City Monday” event will include:

• A halftime performance by T.I.
• A live recording of the Hawks AF Podcast, featuring Magic City founder Michael “Mr. Magic” Barney and T.I., hosted by D.C. Young Fly.
• Pregame music curated by DJ Esco, Magic City’s regular Monday night DJ.
• Magic City’s lemon pepper wings available at the arena.
• A limited-edition co-branded hoodie.

Fans interested in attending the live podcast recording can purchase a separate ticket package at Hawks.com/MagicCity.

Cultural Significance of Magic City

Magic City has been a prominent fixture in Atlanta’s nightlife and hip-hop culture for four decades. Urban InSite reports that the club has played a pivotal role in the development of hip-hop and Black culture, featuring interviews with artists like Big Boi, Killer Mike, and T.I. In the “Magic City: An American Fantasy” docuseries.

As of March 4, 2026, the Atlanta Hawks have not commented on whether they will reconsider the event in light of the player concerns.