He pointed out that 2025 was a particularly dynamic year for the European retail sector, influenced by political and economic conditions as well as changes in consumer habits.
Dokozic also noted that Lidl in Latvia has grown faster this year than the market as a whole.
He also mentioned that Lidl is still in the investment stage and will continue to do so.
Among them, Dokozic pointed out that in the four years since the opening of the first “Lidl” stores
In Latvia, the company has contributed to the local economy – total investments since the start of “Lidl” operations in Latvia have exceeded 400 million euros, and new jobs are being created in the local market.
Dokozic claimed that the retail sector will remain dynamic in the coming years. Several important trends can be seen that will determine the development of the market.
One of them is a new regulation in Europe, whose transfer at the local level is unpredictable.
For example, the transposition of the Energy Performance of Buildings Directive (EPBD) into national regulation could pose challenges for all market players.
Dokozic expressed the hope that it will be thoughtful and timely, so that everyone can adapt to the new conditions, taking into account the local context and the necessary investments.
He also pointed out that the Deforestation Regulation (EUDR) needs to be introduced, which means a mandatory compliance verification process for certain goods such as palm oil, coffee, cocoa, wood and their derived products to enter the European Union market, as well as supply chain traceability.
This may significantly affect the availability of these products to customers.
Dokozic expressed that buyers increasingly expect brands to adhere to high standards of ethics and sustainability, and this trend will continue to grow.
“Lidl” has set goals for 2030. For example, in 2030, 95% of Lidl’s waste must be recycled. At the end of this year, Lidl achieved that 90% of waste is recycled.
He mentioned that efficient supply chains will continue to be an important focus point, with industry-tailored solutions, strategic cost management and increased profits as a result.
It has already been reported that in the last financial year, which lasted from March 1, 2024 to February 28 of this year, “Lidl Latvija” worked with a turnover of 460.87 million euros, which is 2.1% less than the year before, while the company’s losses related to investments in the development of the store chain increased by 24.6% and reached 18.466 million euros.
The company was registered in October 2016, and its share capital is EUR 365.5 million.
The sole owner is the German “CE – Beteiligungs-GmbH”.