Jang Won-young of IVE Dominates K-Pop Brand Reputation Rankings

IVE’s Jang Won-young continues to solidify her position as a leading figure in the K-Pop industry, topping the monthly brand reputation rankings for girl group members in March 2026. The Korean Business Research Institute’s analysis reveals a significant surge in her brand reputation index, highlighting her growing influence and popularity.

March 2026 Rankings: Jang Won-young Leads the Way

The rankings, determined by analyzing consumer participation, media coverage, communication, and community awareness indexes of 730 girl group members between February 15 and March 15, show Jang Won-young with a brand reputation index of 9,160,195. This represents a substantial 23.85 percent increase from her February score.

Keyword Analysis: What’s Driving Jang Won-young’s Popularity?

Keyword analysis reveals high-ranking phrases associated with Jang Won-young, including “BLACKHOLE,” “8,” and “Wonyoung-esque mindset.” Related terms such as “unrivaled,” “model,” and “advertise” further underscore her multifaceted appeal and influence beyond music.

Positive Reception: A Strong Fanbase

Notably, Jang Won-young’s positivity-negativity analysis demonstrates a remarkably high score of 93.70 percent positive reactions, indicating a strong and supportive fanbase.

Top Five Girl Group Members – March 2026

The top five girl group members in the March rankings are:

• IVE’s Jang Won Young (9,160,195)
• BLACKPINK’s Jennie (8,053,243)
• BLACKPINK’s Rosé (5,477,874)
• BLACKPINK’s Lisa (4,179,400)
• IVE’s An Yu Jin (3,723,969)

The Broader Top 30

Rounding out the top 30 are:

• BLACKPINK’s Jisoo
• Girls’ Generation’s Taeyeon
• aespa’s Karina
• aespa’s Winter
• Girls’ Generation’s Sooyoung
• OH MY GIRL’s Mimi
• LE SSERAFIM’s Kim Chaewon
• ILLIT’s Wonhee
• Girls’ Generation’s Lim Yoona
• IVE’s Liz
• MAMAMOO’s Hwasa
• cignature’s Jeewon
• IVE’s Rei
• aespa’s Ningning
• Red Velvet’s Joy
• TWICE’s Nayeon
• NMIXX’s Sullyoon
• TWICE’s Dahyun
• IVE’s Leeseo
• Red Velvet’s Seulgi
• IVE’s Gaeul
• TWICE’s Jihyo
• Red Velvet’s Irene
• Red Velvet’s Wendy
• TWICE’s Sana

The K-Brand Index and Brand Reputation

Jang Won-young was previously named the number one individual in the girl group category of the “K-Brand Index” in October 2024, as determined by the Asia Brand Research Institute. The K-Brand Index utilizes a sophisticated big data analysis system, employing rigorous verification processes to ensure data reliability and fairness. The analysis for that ranking was based on 1,745,881,730 online big data points collected between September 20, 2024, and October 20, 2024.

These rankings demonstrate the dynamic and competitive nature of the K-Pop industry and the increasing importance of brand reputation in determining an artist’s success.