Controversial Procurement for Bulgaria’s Euro Campaign raises Concerns

the Bulgarian executive branch is facing renewed criticism following a questionable public procurement process by the Ministry of Finance related to the upcoming Euro adoption campaign. The focus is on the selection of a company to manage the public information campaign on social media platforms.

The Procurement Process: A Timeline of Concerns

The ministry of Finance announced a public order on October 21st for the distribution of educational materials about the Eurozone and Bulgaria’s membership via platforms like Facebook, X (formerly Twitter), Instagram, and YouTube. The estimated value of the contract is BGN 1.4 million (without VAT). However, the process has drawn meaningful criticism due to several key issues:

• Short Submission Period: The application window was limited to just 10 days – an unusually brief timeframe for a contract of this size and scope.
• Direct Negotiation: Instead of a obvious tender competition, the Ministry opted for direct negotiation with a limited number of pre-selected companies.
• Limited Invitations: Only five companies were invited to participate in the negotiations: “Digital ID” AD, “Digital” OOD, “IT Design 2020” EOOD, “Dir.BG” AD, and…

Industry Outcry and Allegations

Four major associations representing PR and advertising companies have publicly voiced their outrage regarding the procurement procedure. They argue that the process lacks transparency and fairness, possibly leading to a biased selection of a contractor.

The timing of the campaign is also under scrutiny. With only 60 days remaining until the official adoption of the Euro, critics argue that the outreach activities are dangerously late and may not effectively prepare the Bulgarian public for the transition.

Why the Concerns matter

This procurement raises questions about the government’s commitment to a fair and transparent process when handling public funds. A rushed and potentially biased campaign could undermine public trust in the Euro adoption process and hinder its prosperous implementation.

Key Takeaways

• The Ministry of Finance’s procurement process for the Euro adoption campaign is facing criticism for its lack of transparency.
• A short application period and direct negotiation with a limited number of companies have raised concerns about fairness.
• Industry associations have voiced their outrage, alleging a biased selection process.
• The timing of the campaign – just 60 days before Euro adoption – is considered dangerously late.

Publication Date: 2025/11/01 07:50:12