Technische Universität München
TUM School of Management
Unit for Data science in Management
TUM Campus Heilbronn
The Chair of Marketing Analytics, which is part of the Heilbronn Data science Center and the TUM School of Management at the TUM Campus Heilbronn, is seeking to fill a full-time phd position in Marketing Analytics
PhD Position in Marketing Analytics
starting quickly for an initial term of three years.
Research focus
Our Marketing Analytics team focuses on the quantitative-empirical analysis of consumer and business behavior, the impact of new technologies on this behavior, and also the resulting implications for consumer welfare. Our research is interdisciplinary and based on collaboration with the fields of Data Systems, Finance, and Psychology.
About us
The TUM Campus in Heilbronn is part of the renowned Technical University of Munich,one of the top universities in Europe. It is distinguished by excellence in research and teaching,interdisciplinarity,and talent advancement. Additionally, it maintains strong alliances with companies and scientific institutions worldwide. TUM is one of Germany’s first three Excellence Universities.Moreover, the TUM School of Management is the first management school at a technical university in Germany to receive triple Crown accreditation. Worldwide, onyl about 80 institutions (approximately 1%) hold this distinction.
The Chair of Marketing Analytics is part of the Heilbronn Data Science Center, which is dedicated to interdisciplinary research in the fields of Data Science and Artificial Intelligence and their applications in business and society. Our goal is to create direct value for science, businesses, and policymakers through practice-oriented analyses and innovative data-driven solutions.
Your tasks
- Completion of a PhD under professional supervision
- Participation in high-quality research projects aimed at publication in leading international journals
- Presentation of research findings at international conferences
- Teaching in the fields of Marketing and Statistics
- Supervision of Bachelor’s and Master’s students
- Administrative tasks
- Collaboration with other university members