Challenging Ageism: How Beliefs About Aging Impact Health and Well-being

As individuals across generations—Baby Boomers, Gen Xers, and Millennials—experience longer lifespans and evolving understandings of psychosocial health, opportunities arise to redefine perceptions of aging. The way we view the later stages of life can profoundly impact our well-being and longevity.

Understanding Ageism

The term “ageism” was first coined in 1968 by Robert Butler, MD, and defined as systematic stereotyping and discrimination against older adults based solely on their age . Ageism stems from a variety of influences, including societal norms, economic factors, and cultural biases.

The Impact of Beliefs About Aging

Research increasingly demonstrates that our beliefs about aging are not merely philosophical; they directly affect our health outcomes. Becca Levy, PhD, professor of psychology and epidemiology at Yale University, has conducted extensive research showing that individuals with more positive beliefs about aging experience improvements in physical health, cognitive function, and mental well-being .

Levy’s work, inspired by observations of cultural differences in perceptions of aging—particularly the celebratory treatment of elders in Japan compared to the United States—highlights the power of societal narratives. Her longitudinal studies across cultures consistently show a correlation between positive age beliefs and better health outcomes .

Rewiring Your Perceptions: Age-Belief Journaling

One evidence-based strategy for challenging ageist biases is age-belief journaling, as studied by Dr. Levy. This practice involves a three-part process:

• Part 1: For one week, actively notice and record messages about aging encountered in various media—advertisements, social media, magazines, television, and podcasts—categorizing them as positive or negative.
• Part 2: For negative messages, consider alternative, more positive portrayals of older adults and note them.
• Part 3: Pay attention to instances where older adults are absent or excluded from messaging. Recognizing these omissions can highlight societal marginalization and the devaluation of older demographics.

The Importance of Inclusion and Representation

The absence of older adults in media and messaging can contribute to their marginalization, reinforcing the idea that they are insignificant or unimportant. Inclusive representation is crucial for challenging ageist stereotypes and fostering a more positive view of aging.

A Shift in Perspective

Science is continually redefining our understanding of aging, revealing new ways to strengthen vitality, well-being, and purpose. By consciously challenging ageist biases and embracing a more positive outlook, individuals can potentially improve their quality of life and longevity.

Disclaimer: This post is for informational purposes only. No content is a substitute for consulting with a qualified mental health or healthcare professional.

© 2026 Ilene Berns-Zare, LLC, All Rights Reserved.