Reebok Enters Smart Eyewear Market with New Audio Glasses Collection
Reebok has launched a new line of smart eyewear designed to serve as an alternative to Meta’s Ray-Ban AI glasses. Developed in partnership with Lucyd, the Reebok Optical collection features six frames focused on everyday usability rather than sport-specific designs.
The glasses support prescriptions, progressive lenses, bifocals and blue-light lenses, making them accessible to users who require vision correction. Unlike previous Reebok smart glasses tied to activities like cycling or bass fishing, this generation emphasizes all-day wear for broader audiences.
A key distinction from Meta’s offering is the absence of a camera. Lucyd states this was intentional to eliminate concerns about recording and reduce social awkwardness in public spaces. As noted in their marketing: “No are you recording?” conversations. No venue restrictions. No awkwardness.”
The new models include a smart hinge that automatically powers the glasses on or off when opened or closed, a touch-based interface for controlling volume, accepting calls, and launching the voice assistant, and improved audio quality over the prior Lucyd Lyte generation.
Weighing approximately 1.2 ounces (34 grams), the frames are 20% lighter than the previous Lucyd Lyte glasses. Two models feature “slim sizing” tailored for narrow-faced adults and young adults.
By removing the camera and prioritizing comfort and prescription compatibility, Reebok aims to appeal to users seeking discreet, functional smart eyewear without the privacy concerns associated with camera-equipped devices.
This move reflects growing interest in the smart eyewear space, with apparel and tech brands expanding their presence as consumer demand for hands-free, audio-focused wearables increases.