Rolf Benz Returns to German Ownership After Eight Years Under Chinese Management
In a notable shift, German furniture manufacturer Rolf Benz, known for its high-complete upholstered furniture, is returning to German ownership after eight years under Chinese management. The move signals a potential counter-trend as European brands increasingly find themselves under the ownership of Chinese investors.
A Change in Ownership
A German consortium of investors has acquired Rolf Benz from Kuka Home, with the deal completed on February 10, 2026 [Rolf Benz Press Release]. The consortium, led by Frank Niehage, has expressed a strong commitment to maintaining the production site in the northern Black Forest and ensuring the continuity of the brand and its employees [Timber Online].
The History of Ownership Changes
Rolf Benz, founded in 1964 in Nagold, Baden-Württemberg, has experienced several ownership changes throughout its history. The company was initially taken over by Welle Holding in 1980, then went public in 1994 before being sold to the Hülsta Group in 1998 [Die Presse am Sonntag]. Founder Rolf Benz left the company in 1999, and it was delisted from the stock exchange in 2000. In 2018, the Hülsta Group sold Rolf Benz to Chinese investment firm Kuka Investment [Die Presse am Sonntag]. Kuka Investment initiated the sales process in 2025, culminating in the recent acquisition by the German consortium.
The Broader Trend of Chinese Investment in European Brands
The acquisition of Rolf Benz by Chinese investors in 2018 was part of a larger trend of Chinese companies acquiring established European brands. Other examples include Wolford (underwear), Atomic (skis), Ceconomy (Media Markt’s parent company), and Leoni (cable manufacturer) [Die Presse am Sonntag]. Although, the re-acquisition of Rolf Benz represents a less common scenario – a European brand returning to German ownership.
Challenges Facing the German Furniture Industry
The sale comes amidst challenges in the furniture industry, which experienced a boom during the COVID-19 pandemic but has since seen a downturn. Factors contributing to this include consumer restraint, increased competition from Asian suppliers, and a crisis in the construction industry [Memesita]. The German Mittelstand, the backbone of the German economy, is facing increasing pressure from state subsidies for Chinese toolmakers, creating a cost disadvantage for German firms [Memesita].
Rolf Benz: A Legacy of Design and Craftsmanship
Rolf Benz is renowned for its high-quality designer upholstered furniture and its commitment to “Made in Germany” craftsmanship. The company’s iconic “6500” model is even part of the collection at the Museum of Modern Art in New York. The brand gained significant visibility through its presence on the popular German television indicate “Wetten, dass..?” and in Lufthansa’s Senator and Business lounges worldwide. In January 2024, Rolf Benz secured one of its largest individual orders, equipping the cabins of the TUI Cruises ship “Mein Schiff” with custom-made furniture.
Looking Ahead
With its return to German ownership, Rolf Benz is poised for a new chapter focused on stability, long-term strategic alignment, and strengthening the brand. The new owners are committed to the company’s location in Germany and its nearly 500 employees.