## Sydney Sweeney‘s Net Worth Set to Radically Increase Following Controversial Ad, Experts Say
Sydney Sweeney’s net worth will likely only increase following her controversial American Eagle jeans ad, experts have told Newsweek.
The Euphoria and The White lotus actor made headlines late last month over her partnership with the clothing brand. The tagline of the campaign, “Sydney Sweeney Has Great Jeans”-a wordplay on genes-sparked a fierce conversation about racism and eugenics.
However, some reputation management experts saeid the debate could boost her future earnings, with one predicting it would provide Sweeney with an “outrage cocktail of $5 million” by the end of the month alone.
The 27-year-old says in the advert, released on July 23: “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.”
While some online critics accused the advertisement of “white supremacy” and “Nazi propaganda,” others dismissed the accusations and said the wordplay was simply creative marketing.On August 1, American Eagle defended Sweeney and the advert in a statement posted to social media, which said: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story.We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Newsweek reached out to Sweeney’s representative via email for comment on Friday.“`html
Sydney Sweeney’s American Eagle Ad Boosts Stock and Career Prospects
Donald Trump’s recent praise of Sydney Sweeney’s American Eagle campaign has resulted in a critically important stock increase for the brand and could also elevate the actress’s career, according to reports.
Marketing expert Mark Schiffer analyzed the situation, stating that Trump’s post “gave american eagle a shocking stock pop.” He noted the company’s stock rose by more than 23 percent, as reported by The New York Times, following the former president’s compliment.
Schiffer further added that the ad could boost roles coming Sweeney’s way, as her “blend of bombshell and backlash is near lethal catnip for producers.”
“Hollywood forgives denim puns; it rewards controversial cash.She proved she can take heat-directors love an actress with fierce armor,” he said.
Additionally, Trump’s social media post “gave American Eagle a shocking stock pop,” Schiffer said. “She earned that bump without tweeting a syllable.”
The New York Times reported on Tuesday that American Eagle’s stock rose by more than 23 percent after he complimented its campaign.