Zegna Expands into Fragrance and Beauty with Give Back Beauty, Announces Los Angeles Show

MILAN — Zegna is making significant moves in the beauty sector and expanding its global presence with a forthcoming fashion show in Los Angeles. The brand has partnered with Give Back Beauty for the creation, production, marketing, and distribution of fragrance and cosmetics, although also announcing its Summer 2027 show will take place in Los Angeles on June 5.

Zegna’s New Beauty Partnership

Zegna has signed a licensing deal with Give Back Beauty, which also holds licenses for brands like Elie Saab, Chopard, and Tommy Hilfiger, to develop its fragrance and cosmetics line. This move follows the wind-down of Zegna’s previous beauty license with The Estée Lauder Companies in 2021. Give Back Beauty previously took over Tommy Hilfiger’s beauty license from Estée Lauder.

Brondi, founder and CEO of Give Back Beauty, indicated plans for expansion, starting with fragrances and focusing on male grooming and potential skincare development. The company’s first foray into a male brand is expected to complement its existing portfolio.

“Memorie” Fragrance Collection

The partnership has resulted in the launch of “Memorie,” a new olfactory collection comprising six fragrances. The range was developed over more than two years and is inspired by defining moments in the life of Zegna’s founder, Ermenegildo Zegna. The collection’s concept is brought to life through a five-minute film directed by Roman Coppola and starring actor Mads Mikkelsen.

The fragrances include:

• “Il Calamaio” (“Inkwell”): Featuring ink and oud accords.
• “Il Lanificio” (“Wool Mill”): A blend of vanilla Tahitensis, suede accord, and sandalwood.
• “A Trivero” (“In Trivero”): Combining lavender, Damascena rose, and myrrh.
• “Il Sottobosco” (“Undergrowth”): A woody spicy scent with pink pepper, carrot seeds, and patchouli.
• “La Panoramica” (“Panoramic Road”): A fresh fougère perfume with pine needles, lavender, and vetiver.
• “Saga del Piemonte” (“Tale of Piedmont”): A woody gourmand fragrance with coffee accord, Ratafia liqueur, and cedarwood.

Each fragrance is housed in a refillable glass bottle with soft gradient finishes and an ash-wood cap bearing the Zegna family crest.

Los Angeles Show and Villa Zegna

Zegna will present its Summer 2027 collection in Los Angeles on June 5, a departure from the traditional Milan Fashion Week calendar. The decision, made in alignment with the Camera Nazionale della Moda Italiana, aims to showcase Zegna’s Italian craftsmanship on a global stage. Los Angeles was chosen for its cinematic legacy and influence on global visual language.

Alongside the runway show, Zegna will launch Villa Zegna, an invitation-only temporary private club, continuing a series of curated environments previously held in Shanghai, New York, Dubai, Miami, and Milan. The club will open immediately after the show and remain in Los Angeles for a few days.

Financial Performance and Future Plans

In 2025, Zegna brand revenues totaled 1.18 billion euros, a 1.5 percent increase compared to 2024. The Zegna group, which also includes Tom Ford Fashion and Thom Browne, saw overall organic growth of 1.1 percent to 1.91 billion euros. Sales in the Americas rose 7.9 percent to 566.1 million euros, representing 30 percent of the total. The group plans to open its first Salotto Zegna in New York in the first quarter of 2027.