Agrova International Leads Cage-Free Egg Transition in the Baltics with €30 Million Investment
Agrova Baltics, part of Agrova International, is set to become the first egg producer in the Baltic States to fully transition to 100% cage-free egg production by 2028. This move responds to increasing demand from European export markets and retail chains for cage-free eggs, coupled with a significant €30 million investment in its Alūksne bird farm.
Responding to Market Demand
Jurijs Adamovičs, founder and chairman of the board of JSC “Agrova Baltics,” stated the company is building an export-oriented European egg protein business, with key customers being international retail chains across Europe. These retailers are rapidly shifting towards cage-free eggs, making it the fresh industry standard [LSM.lv].
Current Progress and Transition Plan
Agrova Baltics already leads the Baltics in the proportion of eggs laid in barns, currently reaching approximately 80% of total production. Four out of five sheds at the Alūksne facility already produce eggs laid outside of cages, with the final shed scheduled for rebuilding and conversion by the complete of 2028 [LSM.lv].
Adamovičs acknowledges potential challenges in the Latvian domestic market, where consumer purchasing power remains a key factor. He anticipates a possible short-term reduction in market share but emphasizes a gradual transition while maintaining affordable product options for local consumers for the next two years. He also highlights the broader European industry trend towards cage-free production and Agrova’s commitment to adapting to these changes [LSM.lv].
€30 Million Investment and Expansion
The €30 million investment program in Alūksne will focus on expanding and developing the company’s production platform. Plans include the construction of three new poultry sheds, modernization of the egg sorting and packing center, expansion of the feed production plant and development of organic fertilizer production [LSM.lv].
This project aligns with Agrova’s zero-waste strategy, aiming for efficient leverage of all by-products and reinforcing its commitment to sustainable and responsible production. The investment is supported by strategic partner Accession Capital Partners (ACP), providing additional capital to accelerate growth and expand exports [LSM.lv].
Agrova International’s Growth and Background
Agrova International was founded by Jurijs Adamovičs, the largest shareholder of APF Holdings, which includes Alūksnes putnu ferma, one of Latvia’s largest poultry and egg production companies [Baltic Times], [LinkedIn]. The group aims to become a rapidly growing European player in poultry farming, egg production, and innovative egg-based products [Baltic Times].
In November 2025, Agrova International acquired 100% of Sunrise Group, a UK-based egg production and distribution company, for €40 million [LSM.lv]. APF Holdings remains a publicly listed company on Nasdaq Riga and will continue its development in the Baltic region as part of Agrova International [Baltic Times].