Editing IG Reels Videos Using CapCut Causes Reach Drop? Instagram Boss Reveals Reason

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Okay, here’s a revised and fact-checked version of the provided text, incorporating corrections and updates based on web searches as of today, January 13, 2026. I’ve focused on verifying dates, names, and the core message regarding Instagram’s algorithm.

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“the only exception is watermark. So make sure when you upload the video, it doesn’t exist watermark,” Instagram Head Adam Mosseri said.

In other words, the issue isn’t with the video editing submission used, but with the watermark attached to the video. If a watermark is present, Instagram’s system may reduce the content’s distribution.

This clarification was welcomed positively by many creators. In the comments section of Mosseri’s post,numerous users expressed relief,stating they were more pleasant editing videos in applications like CapCut or TikTok compared to using Instagram’s native editing tools.

Several creators also shared that their experiences aligned with Mosseri’s statement.

Videos edited outside of Instagram can still achieve good reach, provided that the watermark is removed before uploading. This details was compiled from Adam Mosseri’s Instagram account (@mosseri) on January 1, 2025, as reported by KompasTekno.

“I’ve been editing on TikTok for years… and it’s been fine… thanks for clarifying, Adam,” wrote user @shabazsays.

Also read: Instagram Password Reset Concerns: Reports Indicate Potential Compromise of 17 Million Accounts

“Thanks!! I’ve been saying this for years. Personally, I use CapCut when I want to edit on desktop, Edits on mobile, and I’ll edit directly on Instagram if it’s something quick!” said @brock11johnson.

Mosseri’s clarification video regarding editing videos in other applications and then uploading them to Instagram can be viewed here.

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