FBD Group Outlines 2025-2026 Strategy
FBD Group,owner of brands including Ixina,Cuisine Plus,and Cuisines Références,is a major player in the fitted kitchen distribution market.Sophie Chervin, group Purchasing Director and Offer progress, and Sylvain Mauberret, Group Marketing, communications, and Digital Director, share insights into the company’s challenges for 2025 and 2026, and their differentiation strategy.
- What are yoru new developments for the end of 2025?
Sophie Chervin: We are developing various complementary offerings for our brands. Ixina is expanding its furniture range with accessories, while we are introducing new accessories and mid-range premium options for Cuisines Références and Cuisine Plus. For the end of this year,we also want too remodel the appliance offering based on the positioning of each of our brands. this translates, in particular, to the choice of brands we highlight during promotions. For example, ixina franchisees benefit from an Electrolux appliance stock operation, allowing for more dynamic pricing. While stores still have a significant degree of freedom, we especially want to show our network that what we offer them is beneficial.
Sylvain Mauberret: At the end of 2025, our communication aims to prove to the customer that…