Groundwork has begun on a new potato processing facility in Grand Forks, North dakota, that could reshape potato markets across the Upper Midwest.

Belgian company Agristo has started site work on its first U.S. plant and expects it to be fully operational by 2028. crews have begun groundwork and plan construction through June 2027 and commissioning to follow. The operation is expected to employ about 200 people at start-up and eventually increase staff to around 300.

Agristo project director Ruben devos told the Tri-State Neighbor the company chose Grand Forks because the region can grow “the best potatoes,” including varieties suited to dryland production.

“That changes everything in aspects of, OK, they haven’t built yet, but they’re setting up for 2027,” Kasowski said.

He noted the plant’s expected draw from the Becker area:

“They want 75-80 semi loads coming out of the Becker area,” a volume he said would reach across regional supply chains.

Kasowski described planting rhythms: potato planting typically begins around April 15, give or take 10 to 15 days depending on field conditions. Planting 700 acres can be a weeklong push, sometimes running from early morning into the night. He said sandy loam soils and center-pivot irrigation are critically importent where available, while dryland potato varieties open options for less irrigated ground.

Heartland Farms’ Super Bowl Ad Celebrates Potato Farmers

Heartland Farms, a central-Wisconsin potato farm, captured national attention with its Super Bowl commercial, “The Little Farmer.” The ad, which aired during the February 9th game, paid tribute to the dedication and hard work of potato farmers.

The commercial features a young girl who embodies the future of farming. She represents Charlotte Pavelski, a sixth-generation member of the family that owns heartland Farms in Hancock, Wisconsin. The ad showcases the pride and heritage associated with potato farming.

“We wanted to show people where their potatoes come from and the families behind them,” said a Heartland Farms spokesperson. “It’s a story about tradition, perseverance, and a love for the land.”

The ad quickly gained traction on social media, with many viewers praising its heartwarming message and authentic portrayal of farm life. It sparked conversations about the importance of supporting local agriculture and recognizing the contributions of farmers to the food supply.

Heartland Farms has been a family-owned operation for generations, committed to enduring farming practices and providing high-quality potatoes to consumers. the Super Bowl ad serves as a powerful reminder of the people who work tirelessly to feed the nation.