“`html
Sunly Raises €10 million to Expand Embedded Finance Solutions
Table of Contents
Sunly, a financial technology company specializing in embedded finance solutions for businesses, has secured €10 million in a funding round led by Accel and LocalGlobe. Teh investment will fuel the company’s expansion across Europe and further development of it’s platform. The round also included participation from existing investors, and also notable angel investors including Lauri Neljus, founder of Printful; Nils Melngailis, Chairman of the Luminor Group Council; and Andrus bicheika, who played a key role in scaling Revolut.
Publication Date: 2025/09/18 09:04:07
What is Embedded Finance?
Embedded finance refers to the integration of financial services – such as payments, lending, and insurance – directly into non-financial platforms.Instead of customers leaving a platform to access these services,they can do so seamlessly within the existing user experience. This creates convenience for customers and new revenue streams for businesses. For example,a software company might offer financing options directly within its platform,or an e-commerce site might provide instant loans at checkout.
Sunly’s Platform and Services
Sunly provides a platform that allows businesses to quickly and easily integrate financial products into their own offerings. The company focuses on providing a modular and flexible solution, allowing businesses to choose the specific financial services they need. Key features of Sunly’s platform include:
- API Integration: Sunly offers robust APIs that simplify the integration process.
- Compliance & Security: The platform handles the complexities of financial regulations and security.
- Risk Management: Sunly provides tools for managing financial risk.
- Customization: Businesses can tailor the financial products to their specific brand and customer needs.
The Funding Round and Future Plans
The €10 million funding round, announced on September 18, 2025, will be used to accelerate Sunly’s growth in several key areas. According to Sunly’s official website, the company plans to:
- Expand into new European Markets: Sunly currently operates in the Baltic states and is planning to expand into other European countries.
- Enhance platform Capabilities: The company will invest in developing new features and functionalities for its platform.
- Grow the Team: Sunly intends to hire additional engineers,product managers,and sales professionals.
Accel partner Luciana Lacerda stated in a press release that “Sunly is uniquely positioned to capitalize on the rapidly growing demand for embedded finance solutions.” LocalGlobe also expressed enthusiasm for Sunly’s potential to transform the financial landscape for businesses.
Key Investors
- Accel: A leading venture capital firm that has invested in companies like Facebook, Spotify, and Dropbox. Learn more about Accel
- LocalGlobe: A venture capital firm focused on early-stage companies. Learn more about LocalGlobe
- Lauri Neljus: Founder of Printful, a leading print-on-demand company. Learn more about Printful
- Nils Melngailis: Chairman of the Luminor Group Council. Learn more about Luminor
- Andrus Bicheika: Early employee and key contributor to the growth of Revolut. Learn more about Revolut
Key takeaways
- Sunly has