New Apparel Provider on the horizon for the indonesian National Team
The Football Association of Indonesia (PSSI) is preparing to initiate a new tender process to secure a kit supplier for the Indonesian national team, widely known as the Garuda squad. This move comes as the current contract between PSSI,through PT Garuda Football indonesia (PT GSI),and Erspo,the current apparel provider,is slated to expire at the beginning of the coming year.
The Search for the Ideal Partner
The upcoming tender aims to identify a brand capable of meeting the expectations of PT GSI regarding quality, design, and overall partnership value. While Erspo is eligible to re-enter the bidding process and potentially continue its collaboration,the PSSI is committed to exploring all available options to ensure the national team is outfitted with the best possible gear.
The timing of this search coincides with a period of heightened enthusiasm surrounding Indonesian football. Recent successes and growing fan engagement have amplified the importance of a strong and recognizable brand association. This has attracted interest from international sportswear companies,adding a competitive edge to the tender process.
A Shift in sponsorship: From Mills to Erspo
erspo entered the scene in early 2024, succeeding Mills as the official apparel provider. This transition marked a significant moment for Indonesian sportswear, showcasing the potential of local brands to support national teams. Erspo’s debut collection was first worn by the national team during their World Cup qualifying matches in Australia in March 2025.
What’s Next?
PT GSI President Director, Marsal Masita, has indicated that a formal proclamation regarding the tender details will be released shortly. Industry analysts predict the process will commence within the current month, with a decision expected before the end of the year. The outcome of this tender will not onyl determine the visual identity of the Indonesian national team but also signal the direction of sports apparel partnerships within the country. As of late 2024, the global sportswear market is valued at over $170 billion [1], demonstrating the significant financial and branding opportunities available to the PSSI and its future partner.