Smart CFOs Rethinking Money Management

by Anika Shah - Technology
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It used to be that as the world changed, B2B payments remained the same.But that era is ending,and the pace of B2B conversion is accelerating.

B2B payments have evolved slowly because incentives were misaligned. Buyers prioritized cash control over speed, suppliers tolerated delays as the cost of doing business, and banks monetized complexity through fees and float.

As of 2024, roughly 40% of commercial transactions were still tied to checks. The day-to-day reality for many firms is one where invoices move slowly, reconciliations lag weeks behind transactions, and accounts payable (AP) and accounts receivable (AR) teams focus on avoiding disruption rather than creating advantage.But during a year’s worth of conversations with dozens of payments industry leaders for the PYMNTS original series “What’s Next In Payments,” a clear trendline emerged. The future of B2B payments isn’t being defined by any single technology or rail. Rather, it is indeed being defined by a mindset shift. Payments are no longer passive endpoints in business processes; they are strategic instruments that shape how enterprises operate, compete and grow.

as organizations reassess their payments infrastructure, the most significant questions are no longer about cost per transaction but about architectural versatility, data intelligence and alignment with broader business goals. In a world where capital efficiency and operational resilience are paramount, payments have moved from the back office to the boardroom.

What’s next in B2B payments, then, is not merely faster money. It is smarter,more intentional money. It is payments designed to work as hard as the businesses that depend on them.

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B2B Payments: From Commodity to Strategic Advantage

At the same time, the ongoing transformation of B2B payments has, traditionally, not been evenly distributed. Large enterprises with modern ERP systems and dedicated treasury teams can have an advantage.

“Many companies in the middle market struggle with unpaid invoices,” Boost Payment Solutions Chief Financial Officer Mariana Lamson told PYMNTS in July. “Sometimes as much as 30% go unresolved monthly. That’s not just an efficiency problem.It’s a business continuity risk.”

But nimble mid-market firms are frequently enough faster to adopt new models. As experts told PYMNTS this year, what is distinguishing the next generation of B2B payments from earlier iterations is integration. Working capital tools are no longer standalone finance products; they are embedded into procurement workflows, ERP systems and supplier portals.

“Payments are no longer a commodity,” Boost Payment Solutions Chief Revenue Officer Seth Goodman told PYMNTS in October. “They’re truly a strategic advantage when properly optimized.”

“Working capital is still the top priority for CFOs and treasurers,” he added.

This integration ensures that payment decisions reflect real-time operational data rather than static policies, aligning finance more closely with the realities of the business.

“Our biggest advantage is the depth and diversity of the payment data that we manage … having that consolidated into a single governed environment allows us to create actionable insights,” Boost Payment Solutions Chief Technology Officer Rinku

B2B Payments in 2025: Virtual Cards, Embedded Finance, and a Shift Towards Enabling Outcomes

The year 2025 marked a significant evolution in B2B payments, moving beyond simply processing transactions to focusing on delivering tangible business outcomes. Key trends included the growing adoption of virtual cards, the increasing integration of payments into platforms via embedded finance, and a competitive landscape centered around enabling better cash flow, stronger supplier relationships, and reduced risk.

The rise of Virtual Cards for B2B Transactions

Virtual cards continued to gain traction in 2025 as a solution to longstanding pain points in B2B payments. Abhishek, global head of B2B Acceptance at Visa Commercial Solutions, explained to PYMNTS CEO Karen Webster in September that virtual cards can alleviate friction between buyers and suppliers. Virtual cards offer enhanced security features and improved control over spending, making them an attractive choice to conventional payment methods like checks and ACH transfers.

Embedded Finance: Payments as a Native Feature

A defining trend in 2025 was the migration of B2B payments into platforms. Marketplaces, vertical Software-as-a-Service (SaaS) providers, and procurement networks increasingly embedded payments directly into their offerings. This shift transformed money movement from an external dependency into a seamless, native feature within the platforms businesses already use.

This integration of financial services into non-financial platforms is known as embedded finance. It allows businesses to access financial tools – like payments, lending, and insurance – directly within their existing workflows, streamlining operations and reducing friction.

SMBs Embrace Embedded Finance

The importance of embedded finance to small- and medium-sized businesses (SMBs) became increasingly clear in 2025. A PYMNTS Intelligence report,”Platform Power: The Growing Importance of Embedded Finance to SMB Success“,revealed that approximately 90% of SMBs considered access to embedded finance essential to their daily operations. This highlights the critical role these integrated solutions play in supporting the efficiency and growth of smaller businesses.

From Processing to Outcomes: A New Competitive Landscape

Throughout 2025, the competitive focus in B2B payments shifted. Companies no longer competed solely on their ability to process payments. Instead, the emphasis moved towards who could best enable positive business outcomes. These outcomes included:

* Improved Cash Flow: Faster payment cycles and access to financing options.
* Stronger Supplier Relationships: Streamlined payment processes and transparent transactions.
* Reduced Risk: Enhanced security features and fraud prevention measures.
* Clearer Visibility: Real-time tracking of payments and improved financial reporting.

This shift reflects a broader trend in the financial services industry, where value is increasingly derived from providing holistic solutions that address specific business needs, rather than simply offering transactional services.

To stay informed on the latest developments in B2B payments, subscribe to the daily PYMNTS B2B Newsletter.

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