X to Combat AI-Generated War Footage with Revenue Sharing Penalties

X, the social media platform formerly known as Twitter, is taking steps to address the proliferation of misleading AI-generated content related to armed conflicts. The company will suspend creators from its revenue-sharing program if they share videos depicting war without clearly disclosing that the content was created using artificial intelligence.

The policy revision, announced by X’s head of product, Nikita Bier, on March 3, 2026, comes amid concerns about the spread of misinformation following recent strikes against Iran by the U.S. And Israel [1]. Bier emphasized the importance of access to authentic information during times of war, noting that AI technologies have made it easier to create deceptive content [1].

How the Fresh Policy Works

Creators who share AI-generated videos of armed conflict without proper disclosure will initially be suspended from Creator Revenue Sharing for 90 days. Repeated violations will result in permanent removal from the program [1].

To comply with the new rules, creators will be required to utilize the “Add Content Disclosures” option in the menu and select the “Made with AI” label [1]. X will utilize metadata from AI systems and its Community Notes feature—a crowd-sourced fact-checking tool—to identify potentially AI-generated videos [1].

X’s Revenue Sharing Program

X launched its Creator Revenue Sharing program in mid-2023, allowing eligible creators to monetize their content based on engagement metrics [1]. To qualify, creators must be subscribed to X Premium or be verified organizations with at least 5 million organic impressions and 500 verified followers.

Broader Concerns About AI-Generated Misinformation

The policy update follows a Wired investigation that revealed a surge of AI-generated videos and misinformation circulating on X related to the conflict in Iran [4]. The platform has also faced criticism for allowing the spread of nonconsensual deepfakes created using its Grok AI chatbot in late 2025 and early 2026 [4].

X has also been focused on improving brand safety for advertisers, as ad revenue remains significantly lower than pre-acquisition levels, approximately half of what it was before Elon Musk’s $44 billion purchase in late 2022 [1].