Jakarta Jewellery Fair 2026 Sees Surge in Demand, ‘War’ for Gold
The 2026 Jakarta International Jewellery Fair, held at the Jakarta Convention Center (JCC) Senayan from February 12th to 15th, experienced an unexpected surge in demand, leading to scenes described as a “war” for physical gold. The event, co-organized by Indonesia Jewellery Fair, drew large crowds eager to purchase gold, resulting in significant congestion and competition among buyers.
Crowds and Competition
Reports from February 14th, 2026, detail intense competition for limited gold supplies. A viral post on the social media platform Threads, from user @slv_aprilingga, highlighted the fierce rivalry among attendees seeking to acquire gold. The user described a situation involving “jockeys” waiting overnight to secure a position in line.1
Video footage showed a crowded entrance area with visitors wearing event lanyards, creating a tense atmosphere with shouting and jostling as people attempted to enter. Witnesses reported hearing calls to “pull up” as attendees urged faster entry.1
Limited Quotas and Waiting Lists
The high demand was attributed to a limited daily quota, with only the first 200 visitors guaranteed access to purchase gold.1 This scarcity fueled the competitive environment, prompting visitors to create their own independent waiting lists, some reaching 300 people.1
Event Organization and Response
Event organizers responded to the congestion by implementing crowd control measures, including providing seating in the yard and installing rope barriers to maintain orderly queues.1 By the afternoon of February 14th, the situation reportedly became more manageable.
About the Jakarta International Jewellery Fair
The 17th Jakarta International Jewellery Fair is a prominent event for the jewellery industry in Western Indonesia, bringing together entrepreneurs, business owners, and industry professionals.2 The fair showcases a wide range of jewellery, including diamonds, gold, silver, pearls, precious and semi-precious stones, as well as related machinery, packaging, and design services.2 The event ran from February 12th to February 15th, 2026, at the Jakarta Convention Center.13