Gen Z Drives Fitness Boom, Prioritizing Wellbeing Over Traditional Socializing

Gen Z is reshaping the fitness landscape, increasingly opting for gym memberships and active lifestyles over traditional social activities like going to pubs and nightclubs. This shift is driven by a focus on mental and physical wellbeing, a desire for community, and the influence of social media trends, according to recent industry analysis.

The Gym Group Reports Surge in Young Members

Will Orr, chief executive of The Gym Group, the only London-listed gym provider, has reported a significant increase in young members. The Gym Group stated that Gen Z accounted for 44% of its members in 2024 [Business Leader], with 73% of these exercising at least twice a week.

“Gyms and fitness are, for this generation, part of their identity, and in some cases part of their social life,” Orr stated. “In previous generations, maybe people went to the gym when they thought they ought to. And increasingly consumers head to the gym because they want to.”

Beyond Aesthetics: A Focus on Strength and Mental Wellbeing

Gen Z members are embracing more sophisticated and regimented fitness routines than previous generations. Whereas the mental health benefits of exercise are a contributing factor, Orr emphasizes that Gen Z is particularly motivated to “look and feel strong.” [PA Media] Three-quarters (75%) of individuals aged between 16 and 24 in the UK participate in strength training at least twice a week – a higher percentage than any other generation, according to UKActive.

Cost Considerations and Social Alternatives

The current cost of living squeeze is also influencing Gen Z’s spending habits. Orr notes that a monthly gym membership, averaging around £25, can be a more affordable leisure activity than a night out. “£25 a month is about a round of drinks. I think you’re seeing people socialising more in gyms, both because fitness can be a social experience but also because it’s a more affordable way to spend your leisure time,” he said. [City A.M.]

The Gym Group’s Investment in Enhanced Gym Environments

To cater to Gen Z’s preferences, The Gym Group is investing in “premium” sites with more appealing designs. These new locations feature elements like dimmer lighting, neon strips, and exposed building features, creating an atmosphere more akin to social spaces like bars and nightclubs. [City A.M.]

“What we’re trying to do is improve the perceived value of our gyms,” Orr explained. “We’re not trying to pivot towards the premium sector in any shape or form. We are firmly a high value, low cost gym.”

Financial Performance and Growth

The Gym Group reported a pre-tax profit of £10.6 million for 2025, a 194% increase from the previous year. Revenue increased by 8% to £245 million. [City A.M.] The company operates 260 24-hour locations across the UK and has over 900,000 members. The group’s share price rose 2% on Wednesday’s market open, reaching 178p.

Gen Z and the Broader Fitness Trend

This trend aligns with a broader shift in fitness priorities, as highlighted in The Gym Group’s Gen Z Fitness Pulse Report 2025. The report indicates that 44% of Gen Z rank fitness as a top two spending priority, ahead of streaming, dining out, and even travel in some cases. [The Gym Group] Average monthly spending on fitness has risen 17% year-on-year to £48.81.

82% of Gen Z surveyed believe that incorporating exercise into their workday boosts energy and productivity. [The Gym Group]