iQIYI Faces Backlash Over AI Actor ‘Database’ Initiative

China’s leading streaming platform, iQIYI, encountered significant criticism after launching a new initiative that facilitates the use of actors’ likenesses in AI-generated content. The backlash, which unfolded on April 20, 2026, centered on concerns about consent, control over personal image, and potential impacts on human actors’ livelihoods in the entertainment industry.

What Sparked the Controversy?

At the iQIYI World Conference in Beijing, the company unveiled Nadou Pro, described as an AI tool for professional film and television production. According to reports, more than 100 celebrities had joined a platform connecting them with makers of AI-generated content interested in using their image. However, many actors publicly stated they had not consented to or would not participate in the initiative, which they perceived as an “artist database.”

Fans and industry observers criticized the move, alleging it could reduce opportunities for human actors by enabling AI-generated performances that replicate real performers without adequate safeguards.

iQIYI’s Response to the Criticism

In response to the growing backlash, iQIYI characterized the reaction as a “misunderstanding.” Senior Vice President Liu Wenfeng clarified that the company is not currently licensing actors’ likenesses. Instead, Liu stated that Nadou Pro aims to help AI creators and actors establish connections more efficiently. He emphasized that any use of an actor’s image in AI-generated content would require explicit confirmation from the actor regarding specific details such as the type of drama, shots, and other elements.

“There’s a misunderstanding here,” Liu said. “What kind of drama, which shot — everything needs to be confirmed by the actor.”

Broader Context: AI in China’s Entertainment Industry

The incident reflects the rapid integration of artificial intelligence across China’s video platforms, where AI-generated films and shows have become increasingly common. Although the technology offers new creative possibilities, it also raises ethical questions about intellectual property, consent, and the future of human performance in digital media.

As AI tools like Nadou Pro evolve, ongoing dialogue between technology platforms, creators, and talent will be essential to balance innovation with respect for artists’ rights and livelihoods.

Key Takeaways:

• iQIYI launched Nadou Pro, an AI tool facilitating connections between AI content creators and actors.
• Over 100 celebrities were reported to have joined the platform, though many denied consent.
• The backlash centered on fears of unauthorized use of likenesses and threats to human acting roles.
• iQIYI insists actors retain full control over how their image is used in AI-generated content.
• The incident highlights growing tensions between AI advancement and performer rights in entertainment.