Big 12 Unleashes Outrageous Giveaways for Second Annual 12.12 Day Celebration
The Big 12 Conference is back with an even bigger and bolder celebration for 12.12 Day, a full day of social media giveaways dedicated to honoring their athletes, fans, and communities. Launched in 2023, the tradition has quickly become a fan favorite, and this year promises to be even more exciting with the addition of four new teams to the conference: Arizona, Arizona State, Utah, and Colorado.
Building on Last Year’s Success
Last year’s inaugural 12.12 Day was a smashing success, reaching an impressive 458k accounts and generating 435k in-feed post impressions. The campaign even helped grow the Big 12’s social media following by over 2.9K new followers.
Raising the Stakes with Epic Giveaways
This year, the Big 12 is pulling out all the stops with even more exciting giveaways. Fans have a chance to win an array of prizes, including:
- A Doordash bundle
- A Microsoft Surface
- An XBOX and EA College Football 2025
- A WWE x Big 12 belt
- And more!
Uniting Old and New Communities
12.12 Day isn’t just about the giveaways; it’s about bringing together the entire Big 12 community. The day celebrates the legacy and shared passion of all teams and fans, both old and new. The Big 12 is committed to fostering a sense of belonging and celebrating the unique spirit of this growing conference.
Get Involved! Follow the Big 12 on social media and join the celebration of 12.12 Day. You might just be the lucky winner of one of their awesome prizes!