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UBS: 4 Software Stocks to Buy Now Despite AI Fears (2026)

UBS Predicts Microsoft, ServiceNow, and Autodesk to Outperform Despite Software Sector Concerns Despite growing anxieties surrounding a potential slowdown in the software industry driven by artificial intelligence, UBS analysts are maintaining a positive outlook on select companies, including…

UBS: 4 Software Stocks to Buy Now Despite AI Fears (2026)

UBS Predicts Microsoft, ServiceNow, and Autodesk to Outperform Despite Software Sector Concerns

Despite growing anxieties surrounding a potential slowdown in the software industry driven by artificial intelligence, UBS analysts are maintaining a positive outlook on select companies, including Microsoft, ServiceNow, and Autodesk. The firm believes these companies are well-positioned to thrive even amidst broader sector challenges.

AI-Driven Concerns and Software Sector Slump

Recent concerns stem from the potential for AI-powered services, such as Anthropic’s ‘Claude Cowork,’ to replace traditional software offerings. This has led to downward pressure on software stocks, with a notable sell-off in early February 2026. However, UBS argues that the U.S. Software industry remains a significant source of profit and historically benefits from a weaker dollar.

UBS’s Bullish Stance on Key Players

Andrew Garthwaite, a strategist at UBS, noted in a client memo that the price-to-earnings ratios (PER) of software stocks are currently below their historical averages, suggesting they may be oversold. UBS specifically highlighted Microsoft (NASDAQ: MSFT), ServiceNow Inc. (NASDAQ: NOW), and Autodesk Inc. (NASDAQ: ADSK) as companies likely to see their shares rise, even in a slowing sector. HubSpot has also been identified as a stock with potential, despite recent significant declines.

Financial Performance and Valuation

As of late 2025/early 2026, Microsoft and Autodesk had both experienced a roughly 22% decrease in value over the past six months, although ServiceNow saw a more substantial 40% plunge. HubSpot experienced the most significant decline, collapsing 69% over the past year. Despite these declines, UBS points to positive earnings revisions and P/E ratios below historical norms as indicators of potential recovery.

Decoupling from AI Credit Spreads

UBS also observed that software stocks appear to have decoupled from artificial intelligence credit spreads, a potentially bullish sign. For example, Oracle’s stable credit default swap rate in 2026 contrasts with the underperformance of the broader software sector, which has lagged the market by 19%.

Broader Market Context and Bubble Concerns

UBS global equity strategist Andrew Garthwaite has also been assessing the risk of a stock market bubble, noting that six out of eight warning signs are currently flashing. While not yet in a full-blown bubble, the current conditions bear similarities to those seen in 1997, rather than the peak of the dot-com bubble in 1999. This suggests a potential for significant market decline, but also opportunities for selective investment.

Key Takeaways

  • UBS remains optimistic about Microsoft, ServiceNow, and Autodesk despite AI-related concerns impacting the software sector.
  • Software stocks are currently trading at P/E ratios below their historical averages, potentially indicating an oversold market.
  • The U.S. Software industry benefits from a weaker dollar and remains a significant source of international earnings.
  • A decoupling between software stock performance and AI credit spreads suggests potential for future gains.
  • UBS is monitoring for signs of a broader market bubble, with six out of eight warning signs currently present.
About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”