ZILO Secures $4.5 Million to Revolutionize Fashion Quick-Commerce in India
Fashion-tech startup ZILO has announced a prosperous seed funding round of $4.5 million, spearheaded by Info Edge Ventures and Chiratae Ventures. The investment will fuel the expansion of ZILO’s rapidly growing quick-commerce platform, focused on delivering curated fashion selections from leading brands within a 60-minute timeframe.
Launched in 2025 by industry veterans Padmakumar Pal (formerly of Flipkart and Myntra) and serial entrepreneur Bhavik Jhaveri, ZILO distinguishes itself by integrating the speed of quick-commerce delivery with personalized shopping features. The company intends to utilize the newly acquired funds to optimize its hybrid supply chain network, strengthen collaborations with fashion brands, and extend its operational footprint beyond its current base in Mumbai to other major metropolitan cities before the end of the year.Currently, ZILO boasts a catalog featuring products from over 250 brands, including prominent names like Levi’s, Puma, United Colors of Benetton, and The Souled Store. Recognizing the importance of tactile experience in fashion, the platform offers convenient services such as scheduled home trials and hassle-free instant returns, aiming to replicate the benefits of traditional brick-and-mortar shopping. This approach addresses a key consumer need – the desire to try before they buy – which remains a notable barrier to online fashion purchases for many.
“ZILO is catering to a new breed of fashion consumer who demands not only speed and style but also a premium level of service,” explains Bhavik Jhaveri, co-founder and Chief Innovation Officer. “We’re bridging the gap between the convenience of online shopping and the flexibility of the in-store experience, ultimately simplifying the fashion discovery journey for busy urban shoppers.”
ZILO’s operational model relies on a combination of strategically located dark stores and partnerships with select brand outlets, ensuring access to current seasonal inventory. Looking ahead to the upcoming festive season – a crucial period for retail in India – the company plans to significantly expand its offerings to exceed 100,000 styles across a diverse range of categories, including apparel, footwear, bags, watches, and accessories.
This funding round arrives during a period of significant growth within India’s fast-fashion and quick-commerce sectors. Recent reports indicate that the Indian online fashion market is projected to reach $42 billion by 2027, driven by increasing internet penetration and a growing middle class. Competitors like Newme, Slikk, and Snitch are also actively innovating in this space, alongside established players such as Myntra and Ajio, all vying for market share through faster delivery times and more personalized customer experiences. Notably, slikk recently secured $10 million in funding, and Snitch closed a $40 million round earlier this month, demonstrating the investor confidence in this segment.
Kitty Agarwal, Partner at Info Edge Ventures, highlights ZILO’s unique value proposition. “ZILO successfully combines speed, personalization, and a sense of trust – elements that are rarely found together in the online shopping experience,” she stated. “we are confident that ZILO is well-positioned to reshape the way fashion is purchased and enjoyed by urban consumers across India.”