Barnes & Noble CEO Clarifies AI-Generated Book Stance Amid Backlash

James Daunt, CEO of Barnes & Noble, has addressed recent controversy surrounding the bookseller’s policy on AI-generated books, following backlash from authors and readers. The dispute stems from Daunt’s comments during an appearance on NBC’s “Today” show, where he stated, “I have actually no problem selling any book, as long as it doesn’t masquerade or pretend to be something that it isn’t.” This sparked a wave of criticism on social media, with calls to boycott the retailer.

Controversy and Author Backlash

The controversy intensified after Daunt’s remarks were widely shared, with critics arguing that AI-generated content risks undermining original creative work. Authors such as Lauren Groff and R.F. Kuang joined over 70 writers in a 2025 petition urging major publishers to reject AI-generated books. The group warned that “our novels, our biographies, our poems and our memoirs… are ‘written’ by artificial intelligence models that, by definition, cannot know what it is to be human.”

Some authors expressed frustration, with one social media user stating, “The Barnes & Noble CEO saying they’ll stock AI generated books as long as they’re labeled and aren’t ‘ripping off somebody else’ is wild considering all generative AI is ripping off someone else.”

Barnes & Noble’s Clarification

In response to the backlash, Daunt emphasized that the company does not sell AI-generated books “as far as we are aware.” He reiterated that Barnes & Noble “demand[s] that publishers label any books that are AI generated” and “take[s] active measures to exclude all AI generated books.” However, he also noted that the chain would consider stocking AI-generated works “if there is clear demand” and if they are “labeled and there be clear evidence of customer demand.”

Daunt acknowledged the complexity of the issue, stating, “The argument is nuanced… but there are essential principles that have to be balanced.” He stressed that the company avoids “book banning” but remains vigilant against AI content “masquerading to be by real authors.”

Broader Industry Concerns

The debate reflects growing tensions in the publishing industry over AI’s role in content creation. In March 2025, Hachette Book Group pulled the novel *Shy Girl* after allegations it was AI-generated, though the author denied using AI, attributing the content to an editor’s use of the technology. Hachette reaffirmed its commitment to “protecting original creative expression and storytelling.”

Daunt previously addressed AI’s impact on publishing in a 2025 BBC interview, noting the “huge proliferation of AI-generated content” and stating that “most of it is not books that we should be selling.” He emphasized that Barnes & Noble acts as a retailer of what publishers produce, leaving final reading choices to consumers.

Looking Ahead

The incident underscores the ongoing debate over AI’s role in creative industries. As technology evolves, publishers, retailers and authors continue to navigate the balance between innovation and the preservation of human-driven artistry. For now, Barnes & Noble maintains its stance: AI-generated books will be considered only if they meet strict labeling and demand criteria, while the industry grapples with the implications of machine-generated content.