2024-01-18 09:46:38
China News Service, Wuhan, January 18 (Reporter Zhang Qin) Wuhan will receive 333 million tourists in 2023, an increase of 62.4%, and continues to rank among the top ten popular tourist cities in China. At the two sessions of Wuhan City, Mayor Cheng Yongwen disclosed the above information when delivering a government work report.
Since last year, Wuhan has “attracted tourists to come to Wuhan” by carrying out a variety of cultural and tourism activities, issuing consumer coupons and other measures. The “heat” of the cultural tourism market has continued to increase, and it has become popular with “special forces-style tourism” and “citywalk”, moving towards ” The goal of “creating a world tourism destination” continues to move forward.
The landscape of two rivers and four banks of Wuhan. (File photo) Photo by Zhou Xingliang
Wuhan is located at the confluence of the Yangtze River and its largest tributary, the Han River, and naturally forms an urban geographical pattern with three towns standing on top of each other, a large river and a large lake, and a large opening and closing. The climate with four distinct seasons has created the reputation of “Flower City of Four Seasons”. At the same time, Panlong culture, Zhiyin culture, Mulan culture, Shouyi culture, modern industrial and commercial culture, etc. were nurtured here, leaving behind a large number of moving legends and precious relics.
At the same time, Wuhan has successively launched immersive performance projects such as the Yangtze Zhiyin Cruise and the Yellow Crane Tower at Night. In addition, in recent years, there have been rural outings, country tours, operas, concerts, talk shows and other diversified performing arts categories, as well as the Wuhan Marathon. , International Horse Racing Festival and other sports events not only bring new experiences to tourists, but also drive the formation of new growth points in the cultural tourism market.
Aerial photography of the Yellow Crane Tower in Wuhan. (Information photo) Photo by Wu Taotao
In September last year, Wuhan issued “Several Measures to Promote the High-Quality Development of the Cultural and Tourism Industry”, which includes improving the development level of the cultural tourism industry, promoting the integration and innovation of multiple formats of the cultural tourism industry, polishing Wuhan’s cultural tourism consumer brand, and enhancing the cultural tourism public We will start from aspects such as service level and strengthening job security to turn Wuhan’s tourism “flow” into “retention”.
This year, the Wuhan Municipal Government’s work report proposed that the Guishan Snake Mountain area and the “Two Rivers and Four Banks” core cultural tourism area will be built with high standards. At the same time, we will promote the in-depth integration of culture and tourism by building the Han Opera Museum and the Yangtze River Music and Culture Industrial Park, and successfully organizing brand activities such as the Yangtze River Culture and Art Festival and the Wuhan “Drama Pier” Opera Art Festival.
Aerial photography of Wuhan East Lake Greenway in autumn. (Information picture) Photo by Zhang Chang
In this regard, Cai Xinyuan, member of the Wuhan CPPCC and deputy dean of the School of Architecture and Urban Planning at Huazhong University of Science and Technology, believes that Wuhan has rich tourism resources. While improving the existing service quality, infrastructure, and management level, it should pay attention to cultivating emerging tourism consumption. Scenes use technological means to enhance tourists’ experience and participation, and upgrade static landscapes into consumption scenes. (over)
#Hotness #continues #increase #Wuhan #accelerates #efforts #build #world #tourism #destination #China #News #Service